The Ehlers Group | Senior Living PR and Marketing Experts

Strategic research, marketing, advertising and PR to drive more leads and sales for living independent, assisted and CCRCs.

  • About
    • Janis R. Ehlers
    • Kerry Phillips
    • Richard Yager
    • Bruce B. Rosenblatt
    • Tom Weinkle
  • Our Approach
    • Aligning the Product
    • Attracting Leads
    • Getting the Word Out
  • Digital/Social
  • Research
    • Mystery Shopping
    • Marketing Assessments
    • Focus Groups
    • Exit Interviews
    • Internet Marketing
  • Advertising/PR
    • Advertising Services
    • Press Releases
    • Events
    • Community Relations
    • Crisis Communications
    • Direct Mail
  • Success Stories
    • Clients in the News
    • Case Histories
  • Marketing Resources
  • Blog
  • Contact

We Know

Senior Living Marketing

 

Learn More

The Ehlers Group Attracts Senior Living Prospects. Builds Brand Loyalty. Creates Buzz.

We understand how difficult it is for the consumer to sift through the maze of senior housing options and we set ourselves apart in offering our clients innovative marketing strategies with proven results.

The ultimate goal of any senior housing community is occupancy. We understand this and partner with you to make it happen. The methods in reaching this goal may vary from community to community. Our senior housing marketing services are geared to generating leads for CCRCs, independent and assisted living facilities which in turn create sales. It starts with buzz and carries through to brand loyalty.

Serving Senior Housing Clients Across The Country

senior-housing-marketing-serving-clients-across-US

One of the Top Performing Digital Agencies in the U.S.

Only a handful of U.S. agencies are Google Partners All Stars

Our agency partner has been selected by Google for top performance in pay-per-click goals and growing clients' business through Google advertising and development utilizing search engine marketing.

Ahead of the digital curve

As a Google and Facebook Beta Program Agency, we gain exclusive early access to their digital marketing innovations. Agency members travel regularly to Google headquarters to learn about the latest tools to maximize our clients' ROI through
Google services.

No one gives you more services
under one roof

• Market research
• Strategy/brand development
• Integrated digital/traditional marketing
• Media planning and placement
• Public relations
• Social media . . . all from one expert team!

Here’s How We Deliver

ehlers-group-senior-housing-marketing-research-services

Research

We can show you what’s working in your senior housing community, and what’s not.

Our process will deliver valuable insights about your consumers and how your product is perceived. Then, we help you align your offering with the marketplace. We handle everything from focus groups to exit interviews and use real data to drive the results you're looking for.

LEARN MORE

ehlers-group-mystery-shopping-services

Mystery Shopping

We can tell you if and why senior living leads are slipping through a crack in your sales process.

The Ehlers Group telephone mystery shopping service is a fly on the wall to a wealth of information. It’s a key part of senior housing marketing and reveals weaknesses that occur from a community’s first “hello” to a sales person’s telephone skills. Based on our findings, we'll craft a plan to address the issues.

LEARN MORE

ehlers-group-senior-housing-marketing-public-relations-services

Public Relations

Crafting compelling stories about your facility and connecting with the media in meaningful ways.

Results-oriented public relations is a core competency of The Ehlers Group. More than just press releases, we work with clients to identify notable community features , create engaging communications tactics and then get their community’s story told by credible third-parties.

LEARN MORE

ehlers-group-senior-housing-marketing-social-media-services

Social Media

As simple as it seems, you should let us handle social media for you.

From social channel page design and setup to planning and writing strategy-based regularly scheduled postings, The Ehlers Group helps senior living communities portray their unique lifestyle and brand in ways that touch the senior living consumer and their families. Social media and blogs offer opportunities to share a community’s vibrancy, present value and tell its story.

LEARN MORE

Here’s Why It Works

We relate to the senior housing consumer and intuitively know their questions and concerns. Over the years we’ve learned what works in how to reach the consumer and those who influence their buying decision. Whether conducting a strategic marketing assessment or writing engaging social media content or coordinating a special event, we understand the nuances of senior housing marketing. We have over two decades of proven results. It’s our experience that counts.
Our Approach »
Research »
Case Histories »

Want to Learn More?

Explore The Ehlers Group

Senior Marketing Resource Library

Free Articles, Checklists & Tip Sheets

RIGHT THIS WAY PLEASE! >

The Ehlers Group
5975 West Sunrise Blvd.
Suite 211
Fort Lauderdale, FL 33313
Phone: 954-726-9228
info@theehlersgroup.com
© 2017 The Ehlers Group

Follow Us!

  • Contact Us
  • Resources
  • Success Stories
  • Blog
  • Marketing Assessments
  • Community Relations
  • Events
  • Senior Living Marketing | Attracting Leads

Contact Us

Design: VortexMiami