Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. Regardless of the time of day, we hear sing-song voices projecting an overall lack of interest in handling the incoming telephone call and untrained personnel trying to provide information.… More “What Do You Say After Hello?”
Archives for November 2014
Everyone, including residents, likes to see their senior living community featured in the media.
Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition.… More “How to think like a Newspaper Editor”
We are often asked if a senior living community can use their residents as models for advertising and brochures.
It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive.… More “Senior Living Advertising Tips: Residents as Models”
Location: Maplewood, New Jersey
Type of Community: Continuing Care Retirement Community
The Ehlers Group was selected by the continuing care retirement community’s management company, Solutions Advisors/Retiring by Design, to handle public relations.… More “Winchester Gardens”