Location: Maplewood, New Jersey
Type of Community: Continuing Care Retirement Community
The Ehlers Group was selected by the continuing care retirement community’s management company, Solutions Advisors/Retiring by Design, to handle public relations. During the two-year relationship, public relations services included promoting the many marketing-oriented events geared to generating traffic and sales. Pre-event and post-event news coverage was achieved.
The Ehlers Group sought national industry trade publicity as well and the community’s universal design initiative was featured in the prestigious Environments for Aging magazine.
Taking advantage of advertorial opportunities was achieved as well as supplying monthly e-newsletter content. During the aftermath of Hurricane Sandy in 2012 The Ehlers Group services included crisis communications.