There’s plenty of love in the air at our client’s community, The Palace Coral Gables. In honor of Valentine’s Day, The Ehlers Group pitched the Miami Herald about older adults rediscovering love later in life.… More
Archives for February 2015
Location: Melbourne, Florida
Type of Community: Assisted Living
The new assisted living community with 100 units required comprehensive marketing efforts to separate the community from its competition and build awareness. Among the initial services provided by The Ehlers Group was a community assessment and competitive analysis to identify areas of opportunities to quickly improve occupancy.… More
The Ehlers Group successfully pitched the owners and developers of The Palace Coral Gables to the Senior Real Estate Reporter at the South Florida Business Journal. The article highlighted the success of the senior living community, located in the heart of Coral Gables and even included an interview with a resident’s family member.… More
In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the wayside.
We often hear comments such as “we don’t have any competitors”; “no one is like our community”; or “we simply don’t know”.… More