The Ehlers Group successfully pitched a National Senior Health & Fitness Day article to the Naples Daily News highlighting our client, The Carlisle Naples, and a resident, who at 94 years old is still teaching a water aerobics class.… More “A Long Life: Seniors Exercise & Socialize to Age 100”
Archives for May 2015
I’m always on the lookout for a good senior living public relations efforts. Recently a CCRC in South Florida did an event that was publicity worthy and shows creativity.
Three dozen residents took on a weight challenge at Abbey Delray South in Delray Beach.… More “Senior Living Community’s Weight Loss Challenge Garners Publicity”
We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced to four lines from a page a half, they are equally disappointed.… More “How to Merchandise Publicity”
At your assisted living or continuing care community, when you start thinking of your Mother’s Day celebrations this year, it may be interesting knowing the origins of Mother’s Day.
This holiday dates back to 1908 when Anna Jarvis held a memorial for her mother in Grafton, West Virginia.… More “Celebrating Mothers on Mother’s Day”