I’m always on the lookout for a good senior living public relations efforts. Recently a CCRC in South Florida did an event that was publicity worthy and shows creativity.
Three dozen residents took on a weight challenge at Abbey Delray South in Delray Beach. They held a 10-week competition and divided their group into three teams: Slim Jims, Skinny Hips and The Castaweighs.
There was a lot of camaraderie and team captains would call their members if they missed a workout. The results were significant. Not only did they lose a total of 240 pounds, they reported lower blood pressure and increased energy.
The community’s fitness director Mike Schmidt was credited with coaching them onto success. He set weekly goals that were small and reachable and provided lifestyle tips such as eating more vegetables, choosing complex carbohydrates and staying hydrated.
This was a well-conceived program that had a specific time frame. It illustrates that good promotional events many times don’t require a hefty budgets. Working with staff members who are receptive to kicking things up a bit is all it takes.
From a publicity perspective, the event offered good post event PR. Announcing the program would not be newsworthy. It was important that the event come to fruition and show results.
Social media would be effective tracking team’s progress and there would be great opportunities to use Facebook. The event did not involve the general public yet still received local publicity. What the residents accomplished showed seniors in a positive light.
If you would like The Ehlers Group to help your community plan successful events that are publicity worthy and offer a great story about the community, please contact us at 954-726-9228.
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