Location: Lansdale, PA
Management Company: Solutions Advisors
Type of Community: Assisted Living/Memory Care
The Ehlers Group was selected by a third-party management company, Solutions Advisors, to provide public relations and social media services for Spring Meadows of Lansdale.
The community was undergoing a $3 million renovation and refurbishment program and an addition of memory support residences. Solutions Advisors utilized The Ehlers Group to bring positive media attention to the community and build SEO though regular Facebook content.
Re-energizing media coverage in Spring Meadows included using community calendars to promote upcoming educational events that were designed to attract adult children. Personnel announcements of new management staff achieved positive attention both locally and in industry trade publications. Promoting the various companies involved in the renovation efforts illustrated the use of local companies and received business media coverage.
The Spring Meadows name was frequently in the news, separating the community from its competition.
Additionally, The Ehlers Group team served as “Administrators” for the Facebook page posting content and monitoring comments. Monthly content was strategized to engage adult children and show the community in a positive light. The Ehlers Group also uploaded post-event pictures and recapped events and resident activities.
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