Location: Scarsdale, NY
Owner/Operator: Solutions Advisors
Type of Community: Assisted Living
The Ambassador of Scarsdale was a brand new luxury assisted living and memory care community being developed in Scarsdale, New York.
The operator, Solutions Advisor of Princeton, New Jersey, selected The Ehlers Group to handle public relations for the community during the construction period and leading up to occupancy and grand opening.
Initially, The Ehlers Group created a press kit and media list that would be used throughout the assignment.
The Ambassador is designed by the award-winning architectural firm, Perkins Eastman. Utilizing the project’s architect to tell the Ambassador’s story offered an opportunity to bring positive media attention to the community during its early construction phase. Local media were eager to talk with the project’s architect when pitched by The Ehlers Group.
Media strategy was to disseminate press releases over the construction phase and included an overall project announcement and personnel announcement of various key team members. These were spaced to lead up to the community’s grand opening when initial occupancy was announced.
By treating the community as a real estate entity prior to occupancy, various opportunities were afforded such as promoting the opening of the preview center and the community’s ground breaking. Promoting various events which were held for adult children also kept the community visible.
The Ehlers Group secured live radio interviews for the client, architect interviews, and on-going media in local newspapers and national senior housing industry trade publications.
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