Location: Hallandale, Florida
Owner/Operator: Senior Living Management (SLM)
Type of Community: Assisted Living
A weekly blog was written for The Peninsula Assisted Living website that would be engaging to adult children. The assisted living and memory support community had not used a blog prior to engaging The Ehlers Group.
The Ehlers Group strategized a blog editorial calendar that rotated helpful content that would be useful for adult children researching for an assisted living community with blogs that shared The Peninsula’s happenings.
The resident programming director at The Peninsula provided information about various monthly events and The Ehlers Group would determine which would offer adult children a helpful perspective. From holiday celebrations, pet visits, personnel interviews and activities, there was always new content to keep readers returning to the site.
The blog gave the community greater personality and offered readers a sneak peek of The Peninsula while incorporating keywords which helped with search engine optimization.
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