As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer relationships which positively affect leasing and sales.… More
Archives for October 2015
Having a senior living website is simply not enough.
To ensure your online presence is engaging and ranked highly in search results, content and design has to be oriented around your “ideal” prospects’ needs and wants.… More
With 2016 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of a PR firm. The comments may range from “We need some good PR for our community” to “We’re groundbreaking a new memory care community and we need some PR help.” Or, it may be “Our competitors are older but they are always in the newspaper.… More