March is National Craft Month and it’s a great time to recognize the many active retirement communities with residents who are crafters.
I am always amazed at the talents of crafters at our clients’ life plan and assisted living communities.… More
Senior Living Communities Need Great Content for Facebook Success
Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions?
As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities.… More
Interview with Bruce Rosenblatt
Based in Southwest Florida, Bruce Rosenblatt heads Senior Housing Solutions (www.seniorhousingsolutions.net) and specializes in services to help seniors make the best decisions regarding a move to a senior living community or assists with support to allow them to remain in the own home.… More
The Art of Listening
I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen.… More
Celebrating National Grandparents Day 2017
While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for their children’s children, and to help children become aware of strength, information, and guidance older people can offer.… More
Choosing a Public Relations Firm
A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget.… More
What Marketing Assessment May Reveal
Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success.
As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options.… More
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