I recently attended a Washington, DC Ragan Crisis Communications Workshop and wanted to pass along some PR strategies that we will keep in mind for our clients this hurricane season. While applicable for hurricanes these work for other crisis situations.… More
March is National Craft Month and it’s a great time to recognize the many active retirement communities with residents who are crafters.
I am always amazed at the talents of crafters at our clients’ life plan and assisted living communities.… More
Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions?
As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities.… More
I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen.… More