Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. Regardless of the time of day, we hear sing-song voices projecting an overall lack of interest in handling the incoming telephone call and untrained personnel trying to provide information.… More
Everyone, including residents, likes to see their senior living community featured in the media.
Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition.… More
We are often asked if a senior living community can use their residents as models for advertising and brochures.
It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive.… More