I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen.… More
While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for their children’s children, and to help children become aware of strength, information, and guidance older people can offer.… More
A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget.… More
Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success.
As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options.… More
The word “etiquette” gets a bad rap. For one thing, it sounds stodgy and pretentious but courtesy and manners are still essential in business and are a key to business success.… More