The automobile industry certainly offers a wide range of examples of customer relationship experiences. In my opinion, while they seem to be trying to improve the customer experience, there is still a lot of room for improvement.… More
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators.
Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration.… More
If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”.
How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused?… More
We find many senior living communities, in trying to control marketing costs, assign a variety of marketing and communications tasks to their sales and marketing team members.
Sales people of life plan and assisted living communities can be found designing E-blasts for a database, planning events, posting to Facebook and trying to find resources for a variety of marketing tasks including decorating model apartments.… More
Recently someone brought to my attention an email they received from a life plan community. They were emailed attachments for 10 floorplans, a layout of the community center, a price list of all residences, and about nine more attachments.… More