Project Name
Splendido at Rancho Vistoso – Tucson, AZ                           

Developer
Mather LifeWays – Evanston, IL
The Plaza Companies – Peoria, AZ

Responsibilities
As the Senior Director of Sales & Marketing for Mather LifeWays, TEG partner Bruce Rosenblatt oversaw the sales and marketing efforts of a $92 million start-up CCRC.

Located within a master planned community in the northwest sector of Tucson, the 240-unit luxury resort-style community was both Tucson’s first CCRC and the company’s first venture outside of the Illinois market.
                                                                       
Extensive research was needed to determine feasibility of a project of this scope.  In addition, due to the lack of a CCRC in the area, a large amount of attention was required to educate the area about the value of a continuing care community and the justification of an entrance fee arrangement. Responsibilities included conducting due diligence & competitive feasibility analysis of area; facilitating focus groups; budgeting and strategic planning from start-up to sustained occupancy; hiring, training and supervising sales staff & office personnel; development of office policy and procedures; lead management; overseeing advertising and public relations agencies; event planning and upgrade selection process.  Sales initiatives achieved 85 percent presales in only seven months which surpassed all pro forma milestones and financing requirements.

Splendido received three National Association of Home Builders’ Best of Senior Housing” awards in 2006.

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