While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents. In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for their children’s children, and to help children become aware of strength, information, and guidance older people can offer.… More
A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget.… More
Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success.
As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options.… More
The word “etiquette” gets a bad rap. For one thing, it sounds stodgy and pretentious but courtesy and manners are still essential in business and are a key to business success.… More
The automobile industry certainly offers a wide range of examples of customer relationship experiences. In my opinion, while they seem to be trying to improve the customer experience, there is still a lot of room for improvement.… More
I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators.
Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration.… More
If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”.
How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused?… More