Want to undertake a marketing assessment for your retirement community–from independent and assisted living to a memory care or life plan community?
One of the first steps is to critique incoming telephone calls.… More
First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone working at a senior living community, whether an assisted living, memory care or life plan community, makes first impressions and affects a community’s success.… More
In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a community’s brochure, it seems they are all saying the same thing.… More
I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this resource.
Since these listings for senior resources seem to appear first on an internet search, it seems logical that a potential customer would head there prior to calling a specific community for information.… More
At a recent senior living conference I attended, “The 2015 Advanced Sales’ & Marketing Summit”, many of the speakers stressed spending more time in the selling zone.
Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living communities beautifully decorated while others seem uninspired and are not age appropriate.… More
The Ehlers Group
5975 West Sunrise Blvd.
Fort Lauderdale, FL 33313
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