You want to get inside your customers’ minds to learn valuable insights about your senior housing product, market and customers—all of which are successfully achieved through qualitative research. And that’s our specialty.
Mystery Shopping: This offers an effective way to determine if the sales staff is performing at their highest level and to learn if leads are slipping through the crack. More »
Marketing Assessments: An assessment is beneficial for marketing planning and community positioning and helps determine a community’s strengths and weaknesses. More »
Focus Groups: From determining acceptance of a new community to delving into customer service issues, focus groups are instrumental in gauging customer insights. More »
Exit Interviews: Contacting former residents and families can be instrumental in improving customer satisfaction. More »
Internet Marketing: Understanding the behaviors and preferences of your customer is critical to reaching them online. We’ll use Buyer Personas and a SEO/PPC strategy based on senior housing market research to deliver both higher page rankings and click-throughs. More »