Fact is, 40% of people never look beyond the first 10 listings of search results. The real issue though is click-throughs, and engagement.
Getting a prospect to click is directly related to the value of the content and degree of match to their search. SEO (Search Engine Optimization) is an organic approach that requires on-going work but delivers long-term value and rank momentum. PPC (Pay Per Click) can deliver high rankings quickly and help you jump the “directories” yet requires on-going expenditures to ensure visibility.
Whatever internet marketing strategies you choose, producing high-quality content to engage prospects and leads is critical.
The Ehlers Group can provide the following internet marketing research and service:
Persona Research– Customer and prospect research ensures that we identify the right terms to rank your site for what role social media channels will play.
Keyword Research-We’ll identify meaningful keyword phrases an organization of your size and scale can ank for.
On-page SEO– We adjust all the on-page elements that affect your traffic and ranking.
Off Page SEO– We’ll advise you on how to make the most of social media and other factors that affect your traffic and ranking.
Monitoring & Reporting– You have access to the same reports we do that tell us how we’re doing and what we can improve.
PPC Pay-Per-Click– We’ll develop a PPC program that targets the right prospects and optimizes your budget.
Maintenance– Unfortunately the fight for traffic never ends. We’ll create a plan that makes sense for you.