The Ehlers Group offers both telephone and in-person mystery shopping services.
Since many adult children call a community first, telephone mystery shopping offers an effective way to determine if the sales staff is performing at their highest level. Telephone mystery shopping uncovers if leads are slipping through the crack as well as how the community is presented by staff to create a lasting first impression.
A value-added component to telephone mystery shopping is the ability to learn how calls are handled at various times of the day. Live, in-person shops by qualified mystery shoppers—posing as adult children—evaluate the sales person’s skills in areas such as discovery, building rapport touring and closing. Mystery shopping competitive communities is also offered by The Ehlers Group. We feel it’s important to know what the competition may say about your community. This is so critical in the sales relationship.
While a sales person may say “everyone around here shares information”, it always helps to be a fly on the wall to learn what they are really telling their customers about your community. The Ehlers Group can provide written transcriptions of telephone mystery shopping and audio files as well as evaluations.