The Ehlers Group, in partnership with Cameron Advertising, a full-service 4A’s agency, offers the unique advantage of comprehensive senior housing marketing services under one roof:
- Market Research
- Strategy/Brand Development
- Integrated Digital/Traditional Marketing
- Media Planning and Placement
- Public Relations
- Social Media
We know the senior living industry from your side of the desk. The Ehlers Group has been a successful consulting company in strategic marketing and public relations for over 20 years.
When you talk with us, you’ll know we understand what it takes to bring a customer to the door of your senior living community.
We understand the differences between active adult, life care and continuing care communities, independent and assisted living, memory care and skilled nursing.
We know the senior housing industry’s language: lead conversions, move-outs, census building and more. We know it takes a cohesive approach combining the different marketing tools for lead generation. Each community is different and we tailor our senior housing marketing ideas to fit your needs.
Senior communities may offer similar services but each is uniquely different and appeal to distinctly different consumers. The Ehlers Group knows how to separate a community from the competition and tell a community’s story.
We work with senior living communities in all phases, from blue sky marketing, construction, grand opening, stabilization, repositioning through mergers and acquisition. We stay current on senior housing marketing ideas, industry surveys, pricing, staffing and operational issues.
“Build it and they will come” doesn’t apply to today’s senior living community. We understand how to get the word out. Our experience using social media, events, public relations, and all different types of direct mail successfully promotes senior living communities across the country.
People do business with people they trust and this trust is built through awareness and delivering the promise. Our job is to create the awareness and get the word out your community. We help through our marketing assessments and research to understand if the community is delivering the promise.
Our activities fall under three primary areas:
Aligning the Product »
Attracting Leads »
Getting the Word Out »