The Ehlers Group | Senior Living PR and Marketing Experts

Strategic research, marketing, advertising and PR to drive more leads and sales for living independent, assisted and CCRCs.

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Tips to Exceed Guest’s Expectations for Senior Living Communities

September 26, 2018 by The Ehlers Group

A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities.

Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment.… More

Filed Under: Blog Tagged With: exceeding expectations, marketing, public relations, senior housing, Senior Living, senior living community, social media, The Ehlers Group

Get Creative for National Craft Month

March 13, 2018 by The Ehlers Group

March is National Craft Month and it’s a great time to recognize the many active retirement communities with residents who are crafters.

I am always amazed at the talents of crafters at our clients’ life plan and assisted living communities.… More

Filed Under: Blog Tagged With: March, marketing, National Craft Month, Senior Living, senior living community, The Ehlers Group

Senior Living Communities Need Great Content for Facebook Success

February 14, 2018 by The Ehlers Group

Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions?

As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities.… More

Filed Under: Blog Tagged With: content, Facebook, marketing, public relations, Senior Living, senior living community, social media, The Ehlers Group

Interview with Bruce Rosenblatt

January 8, 2018 by The Ehlers Group

 

Based in Southwest Florida, Bruce Rosenblatt heads Senior Housing Solutions (www.seniorhousingsolutions.net) and specializes in services to help seniors make the best decisions regarding a move to a senior living community or assists with support to allow them to remain in the own home.… More

Filed Under: Blog Tagged With: Bruce Rosenblatt, Interview, marketing, public relations, Senior Living, senior living community, social media, The Ehlers Group

The Art of Listening

October 23, 2017 by The Ehlers Group

I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen.… More

Filed Under: Blog Tagged With: Listening, marketing, public relations, Senior Living, senior living community, social media, The Ehlers Group

Celebrating National Grandparents Day 2017

September 10, 2017 by The Ehlers Group

While National Grandparents Day (Sunday, Sept. 10), hasn’t achieved the same recognition as Mother’s or Father’s Day, it is a perfect time to honor grandparents.  In 1978, President Jimmy Carter made it official and the Grandparent’s Day proclamation cited the day’s purpose was to honor grandparents, to give grandparents an opportunity to show love for their children’s children, and to help children become aware of strength, information, and guidance older people can offer.… More

Filed Under: Blog Tagged With: Grandparents day, marketing, public relations, Senior Living, senior living community, social media, The Ehlers Group

Choosing a Public Relations Firm

August 25, 2017 by The Ehlers Group

A Public Relations (PR) firm may seem like an extravagance for a senior living community. Many executive directors and directors of marketing feel either this function can be handled internally or really isn’t necessary as part of the marketing budget.… More

Filed Under: Blog Tagged With: customer service, marketing, public relations, senior housing, Senior Living, senior living community, service representative, The Ehlers Group

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The Ehlers Group
5975 West Sunrise Blvd.
Suite 211
Fort Lauderdale, FL 33313
Phone: 954-726-9228
info@theehlersgroup.com
© 2017 The Ehlers Group

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