The Ehlers Group - Senior Living Marketing Agency

Trusted by senior living organizations since 1995

Helping senior living organizations tell stories that matter.

For more than 30 years, The Ehlers Group has helped senior living organizations build credibility through strategic communications. From media relations and social media to resident stories, newsletters and crisis communications, we become an extension of your team—helping you share the stories that matter most, strengthen your reputation and build the trust that supports future move-ins and occupancy goals.

Janis excels in launching and repositioning senior living communities and in creating senior housing marketing strategies that speak to the customer. Her book, “Marketing Senior Housing” is packed with practical, proven senior housing marketing strategies to reach consumers, families and referral resources.

Earn Media. Build Credibility.

Earned media builds credibility that advertising can't buy. At The Ehlers Group, we know what makes a story newsworthy and how to turn it into meaningful media coverage. From local television and newspapers to national outlets and industry publications, we help senior living organizations earn the attention that sets them apart.

From Planning to Grand Opening

Communications That Make Every Event Count

From community launches and repositioning to groundbreakings, top-offs and grand openings, we provide the communications support that turns milestones into meaningful visibility.

Authentic Engagement

Social Media That Reflects Life In Your Community

We create meaningful social content that showcases your residents, culture and community life - building trust with prospective residents and their families.

Understand Your Audience

See Your Community Through Their Eyes.

Our strategic assessments help identify strengths, uncover opportunities for improvement, and provide insights into how prospective residents and families experience your community from their very first interaction.