Janis Ehlers, Nationally Recognized Senior Living Marketing Expert and Author
Put 25 years of senior housing marketing to work for you.
Years of first-hand experience learning what consumers respond to gives Janis insights into marketing senior housing communities. If fact, she wrote the book about it! From laser-focused marketing and communication to traditional public relations and social media, The Ehlers Group can help your community stand out in a crowded field.
Janis excels in launching and repositioning senior living communities and in creating senior housing marketing strategies that speak to the customer. Her book, “Marketing Senior Housing” is an excellent book packed with practical, proven senior housing marketing strategies to reach consumers, families and referral resources.
Our mystery shop services can help uncover competitors’ pricing, services, incentives, and availability, and with our exposure to sales people, both effective and inept, we can build a foundation on best practices for working with older adults.
Strategic marketing assessments can determine strengths and weaknesses with regards to customers’ first impressions and an assessment of selling skills.