Month: September 2018

Tips to Exceed Guest’s Expectations for Senior Living Communities

A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a …

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Ten Budget Line Items to Include When Forecasting Your Budget

While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility while I was vice president of marketing at Levitt Homes but over the course of time, budgets became easier to plan because there was historical data to draw upon and …

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