Month: November 2018

Senior Living Communities Need Great Content for Facebook Success

Was regularly posting to Facebook one of your senior living community’s marketing goals? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities. Quality of content is equally challenging. Using Facebook has been …

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How to think like a Newspaper Editor

Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition. And that’s exactly what we want to be-one step ahead of the others. Attracting media attention, …

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Getting Holiday Ready: Tips for Marketing Senior Housing

Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living communities beautifully decorated while others seem uninspired and are not age appropriate. We thought it may be useful to pass along some tips: If you are decorating your community, it …

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