How to use a Social Media Content Calendar
We want to demystify using social media for a senior living community. Well done social media is the most modern and effective way to give …
Using the Art of Storytelling to Close Senior Housing Deals
The coronavirus has offered senior living communities marketing challenges that may be the silver lining of the pandemic. According to Jane O’Connor, business coach and …
Senior Housing Advertising During COVID-19
The new messages of advertising senior living communities in the coronavirus pandemic will need to be absolutely transparent, according to award-winning advertising consultant Rick Barrow. …
Social Director Shares Tips for Activities During COVID-19
When the coronavirus pandemic hit, one immediate change for senior living communities was activity programming. Residents needed to be confined to their apartments and couldn’t …
Thoughts to Share with Senior Living Clients
By Rick Barrow We have been creating cutting-edge marketing for senior living communities for the past decade. But everything we have been winning awards for yesterday …
The Ehlers Group Launches New Podcast Series
Planning for the future is vital as senior living communities focus on future occupancy levels and new residents. A method worth exploring is the use …
Senior Communities Tap into Technology to Keep Residents Engaged
Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when …
The Power of Publicity
Like the commercial that asks the question “what is it worth?” and the response is “priceless”; so is the value of positive publicity. For senior …
Exit Interviews Offer Unmatched Customer Feedback
Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at …
Is Facebook Worthwhile?
Our clients often ask us if their Facebook site is worthwhile as they don’t see a rapid increase in followers. To justify Facebook, you may …
Senior Living Communities Need Competitive Shops
In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the …
What Do You Say After Hello?
Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. …