Thoughts to Share with Senior Living Clients

By Rick Barrow We have been creating cutting-edge marketing for senior living communities for the past decade. But everything we have been winning awards for yesterday …

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Senior Communities Tap into Technology to Keep Residents Engaged

Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when …

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The Power of Publicity

Like the commercial that asks the question “what is it worth?” and the response is “priceless”; so is the value of positive publicity. For senior …

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Exit Interviews Offer Unmatched Customer Feedback

Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at …

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Is Facebook Worthwhile?

Our clients often ask us if their Facebook site is worthwhile as they don’t see a rapid increase in followers. To justify Facebook, you may …

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Senior Living Communities Need Competitive Shops

In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the …

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What Do You Say After Hello?

Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. …

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Delegating Non-Sales Activities at Senior Living Communities

Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the …

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Senior Living Community Branding Adds Value

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer …

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10 Tips on Creating a Senior Living Website

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has …

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Focus Groups and Adult Daughters Reveal Great Marketing Insights

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented …

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Placement Companies De-personalize Senior Housing Customers

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this …

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