Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the …

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer …

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has …

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented …

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this …

With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of …

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their …

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come …

We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. …

When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It …

Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing …

We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced …