Senior Living Community Branding Adds Value

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer …

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10 Tips on Creating a Senior Living Website

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has …

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Focus Groups and Adult Daughters Reveal Great Marketing Insights

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented …

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Placement Companies De-personalize Senior Housing Customers

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this …

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Checklist for Selecting a PR Firm

With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of …

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Look to PR and Events to Capture Senior Housing Sales

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their …

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Marketing Assessments Indicate Need for Senior Living Outreach

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come …

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Mystery Shops Reveal A Wealth of Information

We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. …

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Going Against Goliath: Tackling National Senior Housing Brands – Part II

When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It …

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Going Against Goliath: Tackling National Senior Housing Brands – Part I

Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing …

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How to Merchandise Publicity

We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced …

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Revitalizing Leasing and Sales in Senior Living Communities

Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that …

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