Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. ...

Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the ...

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer ...

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has ...

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented ...

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this ...

With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of ...

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their ...

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come ...

We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. ...

When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It ...

Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing ...