What Do You Say After Hello?
December 15, 2019
Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. ...
Read More Delegating Non-Sales Activities at Senior Living Communities
November 18, 2019
Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the ...
Read More Senior Living Community Branding Adds Value
October 27, 2019
As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer ...
Read More 10 Tips on Creating a Senior Living Website
October 19, 2019
Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has ...
Read More Focus Groups and Adult Daughters Reveal Great Marketing Insights
October 15, 2019
Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented ...
Read More Placement Companies De-personalize Senior Housing Customers
September 22, 2019
I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this ...
Read More Checklist for Selecting a PR Firm
September 7, 2019
With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of ...
Read More Look to PR and Events to Capture Senior Housing Sales
August 31, 2019
Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their ...
Read More Marketing Assessments Indicate Need for Senior Living Outreach
August 15, 2019
We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come ...
Read More Mystery Shops Reveal A Wealth of Information
July 13, 2019
We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. ...
Read More Going Against Goliath: Tackling National Senior Housing Brands – Part II
June 10, 2019
When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It ...
Read More Going Against Goliath: Tackling National Senior Housing Brands – Part I
June 4, 2019
Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing ...
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