We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced ...

Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that ...

Since the majority of inquiries to a senior housing community usually are made by telephone either before or after researching on the web, one of ...

Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but ...

In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a ...

When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many ...

Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes ...

Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living ...

While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility ...

A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living ...

We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly ...