How to Merchandise Publicity
May 13, 2019
We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced ...
Read More Revitalizing Leasing and Sales in Senior Living Communities
May 9, 2019
Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that ...
Read More Can Consumers Understand?
April 29, 2019
Since the majority of inquiries to a senior housing community usually are made by telephone either before or after researching on the web, one of ...
Read More Awards and Publicity Opportunities
March 15, 2019
Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but ...
Read More Senior Living Communities: What Are You Selling?
February 2, 2019
In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a ...
Read More Senior Living Communities Need to Find their Differences
December 1, 2018
When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many ...
Read More How to think like a Newspaper Editor
November 15, 2018
Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes ...
Read More Getting Holiday Ready: Tips for Marketing Senior Housing
November 4, 2018
Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living ...
Read More Ten Budget Line Items to Include When Forecasting Your Budget
September 24, 2018
While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility ...
Read More Assessments of Value in Marketing Senior Housing
August 31, 2018
A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living ...
Read More The Value of a Senior Living Community Blog
July 31, 2018
Frequently, we are asked by a potential client why they really need a blog. While it’s difficult to quantify a specific number of sales in ...
Read More Senior Living Advertising Tips: Residents as Models
July 20, 2018
We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly ...
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