Senior Living Communities Need to Find their Differences

When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many …

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How to think like a Newspaper Editor

Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes …

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Getting Holiday Ready: Tips for Marketing Senior Housing

Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living …

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Ten Budget Line Items to Include When Forecasting Your Budget

While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility …

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Assessments of Value in Marketing Senior Housing

A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living …

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The Value of a Senior Living Community Blog

Frequently, we are asked by a potential client why they really need a blog. While it’s difficult to quantify a specific number of sales in …

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Senior Living Advertising Tips: Residents as Models

We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly …

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Marketing Assessment Can Reveal Weaknesses

Want to undertake a marketing assessment for your retirement community–from independent and assisted living to a memory care or life plan community? One of the …

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First Impressions Affect Your Senior Living Community’s Success

First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone …

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