Revitalizing Leasing and Sales in Senior Living Communities
Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that …
Can Consumers Understand?
Since the majority of inquiries to a senior housing community usually are made by telephone either before or after researching on the web, one of …
Awards and Publicity Opportunities
Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but …
Senior Living Communities: What Are You Selling?
In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a …
Senior Living Communities Need to Find their Differences
When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many …
How to think like a Newspaper Editor
Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes …
Getting Holiday Ready: Tips for Marketing Senior Housing
Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living …
Ten Budget Line Items to Include When Forecasting Your Budget
While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility …
Assessments of Value in Marketing Senior Housing
A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living …
The Value of a Senior Living Community Blog
Frequently, we are asked by a potential client why they really need a blog. While it’s difficult to quantify a specific number of sales in …
Senior Living Advertising Tips: Residents as Models
We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly …
Marketing Assessment Can Reveal Weaknesses
Want to undertake a marketing assessment for your retirement community–from independent and assisted living to a memory care or life plan community? One of the …