Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, invited a resident to show off her personal collection of hats designed by her famous aunt, New York milliner Josephine Tripoli. We developed a media advisory highlighting the pieces on …
June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted a ceremony for graduates of the “Magical Community University.” Donned in their caps and gowns, each resident walked the red carpet to accept their certificate of Completion as the city’s …
Pomp & Circumstance Celebrate Seniors’ Graduation Read More »
With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many outfits her mother – living at our client’s community – wore to family gatherings. She created a memory quilt and, The Palace Renaissance helped with the unveiling which evoked many …
The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well. After interviewing a group of residents at our client’s community, we noted they all credit exercise with staying active and independent. We developed a press release and distributed it to local media, resulting …
The Ehlers Group works with a variety of senior living clients – from corporate entities and management companies to smaller, privately operated communities. When one of our corporate clients mentioned three of their communities had earned the prestigious ICAA NuStep Beacon Award for “Best in Wellness,” we knew it was an opportunity to toot their …
Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have withstood the test of time. We successfully pitched our client to the Miami NBC affiliate and what resulted was a deeply moving story capturing the couple’s love. You can view …
While preparing to write our client’s monthly social media content, we noticed an improv class had been added to the activity calendar. With our “nose for news,” we immediately reached out to the Activity Director to schedule an interview with improv class participants and the instructor. We drafted an article touting the success of the …
When The Palace Coral Gables residents Reva and Gerald Stein learned their first grandchild, Elissa Chakoff, was getting married, they were distraught knowing they could not attend due to COVID-19. The quick-thinking Social Director at The Palace at Coral Gables decided to bring the ceremony to the couple “virtually.” The Ehlers Group knew this event …
The Ehlers Group recently coordinating an interview with international news agency, EFE, to capture residents’ families visiting their loved ones for the first time since March. The story was picked up by several outlets across the globe. To view some of the coverage, please click here.
Generating positive publicity during the coronavirus pandemic has been challenging for senior living communities. The Ehlers Group’s nose for news led us to discover a tech-101 class being offered at our client’s community. Tech Buddy’s – which is now available via Zoom – has been a great way for residents to learn to master their …
