The Ehlers Group’s expertise was called upon by a client to pitch a story to the Scottsdale, AZ media. A couple who met at the senior living community had decided to secretly tie the knot while quarantining. We successfully pitched the story and the response was almost instantaneous. There was interest from TV, radio and …
It’s important for senior living communities to continue generating publicity during the coronavirus pandemic. The Ehlers Group works closely with our clients to ensure positive stories are being sent to the media. When we found out a resident at The Palace at Coral Gables, who was an ardent Miami Heat fan and had a connection …
With the Class of 2020 graduating in the midst of the coronavirus pandemic, The Ehlers Group suggested residents at our client’s community, The Palace at Coral Gables, offer advice these seniors. The “Seniors to Seniors” advice was a hit among residents as well as with the local newspaper. In addition to the positive media coverage, …
The Ehlers Group has worked with senior living communities across the country to create positive publicity during the coronavirus pandemic. From resident profiles to retirement communities adjusting to a “new normal,” our “nose for news” has made us a go-to resource for journalists. The Miami NBC affiliate recently profiled The Palace at Coral Gables’ use …
Grandparents Take To Video Chat To Stay Connected Read More »
The Ehlers Group continues to pitch interesting stories to the media in the midst of the coronavirus pandemic. When we learned a Miami-based client was hosting a Mother’s Day “Caravan of Love” parade, we knew it would generate media interest with its strong, heart-warming images. Florida senior living communities have been on “lock down” since …
The coronavirus pandemic has the staff at senior living communities spread pretty thin. When a national operator reached out to The Ehlers Group to handle media inquiries, we worked closely with the corporate communications team, the community and reporters to field potential stories. Our extensive media experience enables us to work with reporters and journalists …
Senior Living Residents Connect During Coronavirus Read More »
Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when leasing efforts resume. An example is The Palace Coral Gables, which has launched a virtual cabaret that illustrates “the show must go on” even during a coronavirus pandemic. To keep …
Senior Communities Tap into Technology to Keep Residents Engaged Read More »
At a time when senior living communities are front and center in the news due to the coronavirus pandemic, it’s important to share your community’s positive stories. The Ehlers Group’s client, The Palace Group, recently thanked local police, firefighters and EMS workers for their hard work by providing a delicious lunch. We distributed post-event photos …
At The Ehlers Group, we’re always thinking of ways to get our clients positive publicity. When we learned about a client’s internship program with local high schools and colleges, we knew it had all the components of a great story! We interviewed the senior living community’s Program Director and coordinated a photoshoot with the interns. …
When The Ehlers Group heard that a 103 year old resident was participating in a local 5K to celebrate his birthday, we knew it would be a newsworthy story! We successfully pitched the Portland media, and the residents and his adult son were invited to be on the local CBS affiliate’s morning show, KOIN News …
