Senior Living clients in the News

Senior Communities Tap into Technology to Keep Residents Engaged

Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when leasing efforts resume. An example is The Palace Coral Gables, which has launched a virtual cabaret that illustrates “the show must go on” even during a coronavirus pandemic. To keep […]

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Serving up a Feast for First-responders

At a time when senior living communities are front and center in the news due to the coronavirus pandemic, it’s important to share your community’s positive stories. The Ehlers Group’s client, The Palace Group, recently thanked local police, firefighters and EMS workers for their hard work by providing a delicious lunch. We distributed post-event photos

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Internship a Win for Residents & Students

At The Ehlers Group, we’re always thinking of ways to get our clients positive publicity. When we learned about a client’s internship program with local high schools and colleges, we knew it had all the components of a great story! We interviewed the senior living community’s Program Director and coordinated a photoshoot with the interns.

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Seniors Get Their Big break

Lights, camera, action! Our client, The Carlisle Naples, partnered with a local acting troupe to provide acting classes for residents. We knew this new program had all the key components of a newsworthy story: seniors, older adults trying a new activity, a community partnership and documented health benefits! The Carlisle received excellent coverage, including this

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Oldest Marine from Pearl Harbor Attack Honored

The Ehlers Group has a “nose for news” and seeks out opportunities to tie residents’ stories to observances and celebrations!  As the 79th anniversary of the attack on Pearl Harbor approached, The Ehlers Group was charged with generating publicity for San Diego’s oldest surviving Marine. We wrote a detailed query letter, highlighting the resident’s rich

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Piano Lessons Bridge Generational Gap

The Ehlers Group’s “nose for news” can uncover a wealth of hidden PR opportunities! While at a client’s community for a meeting, we overheard an employee mention piano lessons. Delving a bit further, we discovered a resident at the senior living community was his instructor. What was dismissed as not being that important resulted in

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