Valentine’s Day offers yet another way for senior living communities to garner positive media coverage. The Ehlers Group worked with a client to interview five couples – from decades-long love stories to new love later in life. In addition to local coverage, the media pitched gained international success! A few of the clips are below: …
Lights, camera, action! Our client, The Carlisle Naples, partnered with a local acting troupe to provide acting classes for residents. We knew this new program had all the key components of a newsworthy story: seniors, older adults trying a new activity, a community partnership and documented health benefits! The Carlisle received excellent coverage, including this …
The Ehlers Group has a “nose for news” and seeks out opportunities to tie residents’ stories to observances and celebrations! As the 79th anniversary of the attack on Pearl Harbor approached, The Ehlers Group was charged with generating publicity for San Diego’s oldest surviving Marine. We wrote a detailed query letter, highlighting the resident’s rich …
Observances such as Veterans Day provide a wealth of opportunities for media coverage. Each October, The Ehlers Group begins making plans to offer our clients’ communities as resources for poignant veteran stories. From pitching female residents who were part of WAVES to highly decorated officers and POWs, we know what it takes to capture the …
The Ehlers Group’s “nose for news” can uncover a wealth of hidden PR opportunities! While at a client’s community for a meeting, we overheard an employee mention piano lessons. Delving a bit further, we discovered a resident at the senior living community was his instructor. What was dismissed as not being that important resulted in …
The Ehlers Group works closely with the Program Department at our clients’ communities to determine newsworthy activities and events. When we learned a group of seniors in their 80’s and 90’s were taking a boxing class at a local gym, we wrote and distributed a media alert to the press. It was a hit! Our …
In addition to working closely with the Program Director at our clients’ communities to uncover potential PR opportunities, The Ehlers Group also develops and conceptualizes newsworthy events that can be implemented. When Miami launched its first Navy Week, we encouraged our client, The Palace Coral Gables, to host a social for the visiting sailors. The …
Was regularly posting to Facebook one of your senior living community’s marketing goals? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities. Quality of content is equally challenging. Using Facebook has been …
Senior Living Communities Need Great Content for Facebook Success Read More »
The Ehlers Group works with clients from inception to occupancy, including the senior living community’s groundbreaking. There are numerous opportunities to generate publicity prior to the first residents moving in. We successfully worked with The Palace Group, a longtime client, to secure media coverage for their newest community, The Palace at Weston. To read more, …
We encounter the most fascinating residents at our clients’ communities. When we heard about an unusual mode of transportation being used by two residents at East Ridge at Cutler Bay, we quickly put on our “PR hats” to develop a story for the local paper. Seniors using Segway-inspired personal transporters was the talk of the …
Unusual Mode of Transportation at senior community Read More »
