Like the commercial that asks the question “what is it worth?” and the response is “priceless”; so is the value of positive publicity. For senior living communities (independent, assisted living, memory care and continuing care communities) the value of the printed word in an article has a 70% greater retention rate than advertising which is …
Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at your assisted living or continuing care community. What families think is invaluable to uncovering weak links and improving customer service. Of foremost importance is that an operator/management company use the …
Exit Interviews Offer Unmatched Customer Feedback Read More »
Our clients often ask us if their Facebook site is worthwhile as they don’t see a rapid increase in followers. To justify Facebook, you may want to consider research by the Pew Research Center on social networks and how the use of technology is related to social engagement. It’s interesting to learn that their research …
In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the wayside. We often hear comments such as “we don’t have any competitors”; “no one is like our community”; or “we simply don’t know”. More often than not, we’ll also hear, …
Senior Living Communities Need Competitive Shops Read More »
Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. Regardless of the time of day, we hear sing-song voices projecting an overall lack of interest in handling the incoming telephone call and untrained personnel trying to provide information. At …
Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the services of The Ehlers Group would put them out of their jobs. It’s interesting to me that there is confusion in the differentiation between marketing and public relations from what …
Delegating Non-Sales Activities at Senior Living Communities Read More »
As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer relationships which positively affect leasing and sales. In the acquisition of existing communities, it is vital to know how a community is perceived prior to purchase and in launching a …
Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has to be oriented around your “ideal” prospects’ needs and wants. Tip 1: Be sure you truly understand your potential customers Instead of “shooting from the hip”, Use demographic and psychographic …
Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented with marketing research tools that have far wider implications and can often assist with senior housing marketing. A technique we are finding opens the door to a wealth of information …
Focus Groups and Adult Daughters Reveal Great Marketing Insights Read More »
I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this resource. Since these listings for senior resources seem to appear first on an internet search, it seems logical that a potential customer would head there prior to calling a specific …
Placement Companies De-personalize Senior Housing Customers Read More »
