With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of a PR firm. The comments may range from “We need some good PR for our community” to “We’re groundbreaking a new memory care community and we need some PR help.” …
Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their adult children. If a senior housing community is under construction, including these marketing strategies on a regular schedule generates a momentum as well as offers ideal opportunities to build waiting …
Look to PR and Events to Capture Senior Housing Sales Read More »
We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come to work and deal with prospective customers who come to your sales office but considering that a prospective referral resource or family member could be anywhere, scheduled outreach needs to …
Marketing Assessments Indicate Need for Senior Living Outreach Read More »
We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. The value of telephone mystery shop reveals much more than a sales person’s performance. It is a fly on the wall to a wealth of information. For example at a …
When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It means honing in on the basic skills and gaining the confidence to be better. This starts with the telephone relationship with customers. From the initial inquiry a family makes regarding …
Going Against Goliath: Tackling National Senior Housing Brands – Part II Read More »
Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing in assisted living and memory care are turning to the use of centralized call centers to handle incoming marketing calls. Someone is available 24/7 to handle revenue generating calls. What …
Going Against Goliath: Tackling National Senior Housing Brands – Part I Read More »
We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced to four lines from a page a half, they are equally disappointed. This is the public relations business and it is a business that is continually evolving. One of the …
Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that their customers aren’t sitting by the telephone with their suitcases packed and waiting to move. Here are ten useful tips: Know thyself. It’s critical to assess the first impressions a …
Revitalizing Leasing and Sales in Senior Living Communities Read More »
Since the majority of inquiries to a senior housing community usually are made by telephone either before or after researching on the web, one of the services of The Ehlers Group offers is telephone and internet mystery shopping. Consistently, we find—from a consumer’s perspective—it is very difficult to compare one community to another especially when asking about …
Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but the benefits far outweigh the investment. A valuable resource of a public relations company is their ability to research potential awards and handle submissions. The Ehlers Group often writes submissions …
