General

Look to PR and Events to Capture Senior Housing Sales

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their adult children. If a senior housing community is under construction, including these marketing strategies on a regular schedule generates a momentum as well as offers ideal opportunities to build waiting

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Marketing Assessments Indicate Need for Senior Living Outreach

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come to work and deal with prospective customers who come to your sales office but considering that a prospective referral resource or family member could be anywhere, scheduled outreach needs to

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Going Against Goliath: Tackling National Senior Housing Brands – Part II

When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It means honing in on the basic skills and gaining the confidence to be better. This starts with the telephone relationship with customers. From the initial inquiry a family makes regarding

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Going Against Goliath: Tackling National Senior Housing Brands – Part I

Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing in assisted living and memory care are turning to the use of centralized call centers to handle incoming marketing calls. Someone is available 24/7 to handle revenue generating calls. What

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Revitalizing Leasing and Sales in Senior Living Communities

Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that their customers aren’t sitting by the telephone with their suitcases packed and waiting to move. Here are ten useful tips: Know thyself. It’s critical to assess the first impressions a

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Awards and Publicity Opportunities

Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but the benefits far outweigh the investment. A valuable resource of a public relations company is their ability to research potential awards and handle submissions. The Ehlers Group often writes submissions

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