General

Senior Living Communities: What Are You Selling?

In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a community’s brochure, it seems they are all saying the same thing. In our competitive shops which compile community brochures, for the most part they look the same. Communities offer resort-style …

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Senior Living Communities Need to Find their Differences

When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many look very similar and certainly offer the same in amenities and services. While some are newer and glitzier, more sophisticated and contemporary, others are showing their age and lack appeal. …

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Senior Living Communities Need Great Content for Facebook Success

Was regularly posting to Facebook one of your senior living community’s marketing goals? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges many assisted living and memory care communities. Quality of content is equally challenging. Using Facebook has been …

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How to think like a Newspaper Editor

Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition. And that’s exactly what we want to be-one step ahead of the others. Attracting media attention, …

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Getting Holiday Ready: Tips for Marketing Senior Housing

Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living communities beautifully decorated while others seem uninspired and are not age appropriate. We thought it may be useful to pass along some tips: If you are decorating your community, it …

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Tips to Exceed Guest’s Expectations for Senior Living Communities

A recent stay at a hotel illustrated the changing approach hotels are taking to exceeding guests’ expectations and some of these can be applied to senior living communities. Much of what senior living communities offer in the way of classes and entertainment are already in place for residents’ enjoyment. It’s not complicated and there’s a …

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Ten Budget Line Items to Include When Forecasting Your Budget

While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility while I was vice president of marketing at Levitt Homes but over the course of time, budgets became easier to plan because there was historical data to draw upon and …

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Assessments of Value in Marketing Senior Housing

A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living and memory care communities to see new architectural design trends, interior features as well as any innovation in the industry. Touring communities in different areas of the country offers this …

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Senior Living Advertising Tips: Residents as Models

We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive. Here are some tips: Residents must agree in advance to have their …

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