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First Impressions Affect Your Senior Living Community’s Success

First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone working at a senior living community, whether an assisted living, memory care or life plan community, makes first impressions and affects a community’s success. In a new book, “Presence”, Amy Cuddy, a …

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Senior Living Communities Need Great Content for Facebook Success

Often, by the time February rolls, around New Year’s resolutions have started to fall by the wayside. Was regularly posting to Facebook one of your senior living community’s marketing resolutions? As a marketing consultant specializing in the marketing and communications for senior living communities, The Ehlers Group often finds the regular posting of content challenges …

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The Art of Listening

I recently had lunch with an outreach person at a senior living community. She was quite gracious and seemed to be a wonderful representative of the community. But as the luncheon transpired, I was reminded of a basic strategy of successful networking: the ability to listen. Having years spent interviewing clients and their employees and …

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What Marketing Assessment May Reveal

Undertaking a marketing assessment for a life plan, independent and assisted living community offers valuable information that helps in strategizing for future success. As competition grows in many geographic markets as new senior communities open, customers have greater choices in senior living options. It’s worthwhile to undertake a marketing assessment annually. Just to offer a …

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