General

What the Cruise Industry Practices and Senior Housing Can Emulate

I continue to marvel at the cruise industry’s ability to attract and accommodate thousands of passengers and some interesting tips can be gleaned for senior living operators. Whether it’s marketing, customer service, hospitality, entertainment or activities, looking at the cruise industry can offer a wealth of inspiration. For a start, let’s look at some of

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Eight Ways to Convey Your Community’s Personality

If you compare senior living communities’ websites and brochures they seem so similar especially in their use of the words “luxury” and the phrase “resort-style living”. How do you differentiate an assisted living, memory care or life plan community from the competitors in your marketplace when these types of words are overused or misused? First,

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Successful Sales Means Using Sales People for What They Do Best – Selling

We find many senior living communities, in trying to control marketing costs, assign a variety of marketing and communications tasks to their sales and marketing team members. Sales people of life plan and assisted living communities can be found designing E-blasts for a database, planning events, posting to Facebook and trying to find resources for

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Appealing to Adult Children Key to Senior Living Community Decision

A senior living community’s activity calendar speaks volumes about the community. Whether the community is a life plan (CCRC), assisted living or memory care community, typically each has a monthly calendar of events showing what is available at the community each day. Assembled by the community’s social or activity department, the monthly calendar illustrates the

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