The Ehlers Group has successfully worked with a variety of communities, including memory care. We suggested our client take residents to the local Build-a-Bear Workshop and donate the bears to a local children’s hospital. We notified the media and attracted interest from the Associated Press. The adorable photos appeared in media outlets from Miami to …
Older adults are living longer than ever before! While every resident’s story is important and valuable, it is important to pitch media stories of active and engaged people. We pitched this 104th birthday celebration to the media, highlighting the significant contributions this resident has made and continues to make to Jewish culture. Her story was …
When a granddaughter wanted to make her grandmother – a resident at our client’s community – part of her special day, it was only fitting for the community to host the wedding. We provided photos and an article to the local paper who jumped at the opportunity to publish the story. You can read a …
Intergeneration programs always pique the interest of reporters. When tied to a holiday or special event, there is even more opportunity for a successful pitch. The Ehlers Group works with local media as well as trade publications. Here, a client’s intergenerational Chinese New Year program was covered in Senior Living News.
Unique opportunities and programs are great for enticing the media. The Social Director at our client’s memory care community created the first-ever baseball team, inviting residents to participate in a T-ball game. With all the fanfare of a season opener, the event included a marching band from a local high school, the city’s official baseball …
When a resident mentioned during an interview that he reconnected with his Navy buddy at our client’s senior living community, we knew there was an opportunity to generate media coverage! The two met in Guam and formed a wonderful friendship but lost touch when their deployment ended. Sixty years later, they were thrilled to find …
The media continues to be enticed by intergenerational programs. Our clients found National Adopt a Grandparent Day to be the perfect forum to bring together the young and young at heart! Octogenarians from The Palace at Weston brought their love of learning to the Primrose school children – ages 8 months to pre-kindergarten – for …
The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been creating artwork and selling them to raise money for back-to-school supplies for underserved children in the area. The event culminated with a back-to-school jam, where the students could meet their …
Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, invited a resident to show off her personal collection of hats designed by her famous aunt, New York milliner Josephine Tripoli. We developed a media advisory highlighting the pieces on …
June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted a ceremony for graduates of the “Magical Community University.” Donned in their caps and gowns, each resident walked the red carpet to accept their certificate of Completion as the city’s …
Pomp & Circumstance Celebrate Seniors’ Graduation Read More »
