Unique opportunities and programs are great for enticing the media. The Social Director at our client’s memory care community created the first-ever baseball team, inviting residents to participate in a T-ball game. With all the fanfare of a season opener, the event included a marching band from a local high school, the city’s official baseball …
When a resident mentioned during an interview that he reconnected with his Navy buddy at our client’s senior living community, we knew there was an opportunity to generate media coverage! The two met in Guam and formed a wonderful friendship but lost touch when their deployment ended. Sixty years later, they were thrilled to find …
The media continues to be enticed by intergenerational programs. Our clients found National Adopt a Grandparent Day to be the perfect forum to bring together the young and young at heart! Octogenarians from The Palace at Weston brought their love of learning to the Primrose school children – ages 8 months to pre-kindergarten – for …
The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been creating artwork and selling them to raise money for back-to-school supplies for underserved children in the area. The event culminated with a back-to-school jam, where the students could meet their …
Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, invited a resident to show off her personal collection of hats designed by her famous aunt, New York milliner Josephine Tripoli. We developed a media advisory highlighting the pieces on …
June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted a ceremony for graduates of the “Magical Community University.” Donned in their caps and gowns, each resident walked the red carpet to accept their certificate of Completion as the city’s …
Pomp & Circumstance Celebrate Seniors’ Graduation Read More »
With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many outfits her mother – living at our client’s community – wore to family gatherings. She created a memory quilt and, The Palace Renaissance helped with the unveiling which evoked many …
The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well. After interviewing a group of residents at our client’s community, we noted they all credit exercise with staying active and independent. We developed a press release and distributed it to local media, resulting …
The Ehlers Group works with a variety of senior living clients – from corporate entities and management companies to smaller, privately operated communities. When one of our corporate clients mentioned three of their communities had earned the prestigious ICAA NuStep Beacon Award for “Best in Wellness,” we knew it was an opportunity to toot their …
Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have withstood the test of time. We successfully pitched our client to the Miami NBC affiliate and what resulted was a deeply moving story capturing the couple’s love. You can view …
