Senior Living Success Stories

Seniors Share Secrets to Aging Well

The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well.  After interviewing a group of residents at our client’s community, we noted they all credit exercise with staying active and independent. We developed a press release and distributed it to local media, resulting …

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Memory Fades But Love Still Alive

Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have withstood the test of time.  We successfully pitched our client to the Miami NBC affiliate and what resulted was a deeply moving story capturing the couple’s love. You can view …

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Residents Use Art to Give Give Back to Sick Children

Activities planned by a senior living community’s activity director can turn into amazing opportunities for publicity.  Our client, The Palace at Weston, offers a fun art class for residents at the assisted living community. When we learned they were partnering with a charity for an intergenerational project, we notified the media.  Residents’ artwork is being …

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