Senior Living Success Stories

Residents Use Art to Give Give Back to Sick Children

Activities planned by a senior living community’s activity director can turn into amazing opportunities for publicity.  Our client, The Palace at Weston, offers a fun art class for residents at the assisted living community. When we learned they were partnering with a charity for an intergenerational project, we notified the media.  Residents’ artwork is being …

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Senior Recounts His World War II Survival in Documentary

A great way to generate publicity is tying an event or media pitch to a holiday or special event. The Ehlers Group used this method effectively when pitching a documentary, “I Am Victor Raab.” In honor of Yom HaShoah, The Palace Coral Gables premiered the film, highlighting the life of a resident who survived Kristallnacht, …

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