We find our clients can often miss great opportunities for media coverage. When we learned of a wedding taking place at The Palace at Coral Gables, we immediately contacted the local media. A bride in her 70s and a groom in his 80s made for great coverage! The newlyweds were interviewed by numerous outlets – …
Pets and children are always great ways to get the media’s attention. Our client, The Palace Gardens, hosted a pet therapy dog show to bring smiles to the faces of residents. We thought this would make a very cute story and pitched the event to local media. We were right! Both TV and print reporters …
The Ehlers Group has great relationships with media across the country and is often called upon by reporters working on stories. A reporter with The New York Times recently reached out to us for a story about seniors getting back to “normal” now that they were fully vaccinated. We handled the inquiry and worked with …
A great way to generate publicity is tying an event or media pitch to a holiday or special event. The Ehlers Group used this method effectively when pitching a documentary, “I Am Victor Raab.” In honor of Yom HaShoah, The Palace Coral Gables premiered the film, highlighting the life of a resident who survived Kristallnacht, …
Senior Recounts His World War II Survival in Documentary Read More »
The arrival of the first COVID-19 vaccines provided an opportunity for The Ehlers Group to secure media coverage for our clients. We successfully pitched local and national media to cover The Palace Group’s vaccine clinics. In addition to receiving international coverage, photos of residents receiving the vaccine were used in countless publications across the globe. …
The holidays are synonymous with giving back, and offer an opportunity to showcase the generosity of residents. Our client, SpringRidge at Charbonneau in Oregon, has a very philanthropic group of residents calling the active retirement community home. We worked with the community to interview a gentleman who donated clothing for victims of the wildfires for …
When The Palace Coral Gables residents Reva and Gerald Stein learned their first grandchild, Elissa Chakoff, was getting married, they were distraught knowing they could not attend due to COVID-19. The quick-thinking Social Director at The Palace at Coral Gables decided to bring the ceremony to the couple “virtually.” The Ehlers Group knew this event …
Veterans Day provides a great opportunity for media coverage. The Ehlers Group worked with our clients in advance of the day, pitching local media on the importance of honoring veterans and remembering their sacrifices in defending our nation’s freedoms. Several media outlets in Collier County, Florida profiled resident-veterans at our client’s community, The Carlisle Naples. …
The Ehlers Group recently coordinating an interview with international news agency, EFE, to capture residents’ families visiting their loved ones for the first time since March. The story was picked up by several outlets across the globe. To view some of the coverage, please click here.
Generating positive publicity during the coronavirus pandemic has been challenging for senior living communities. The Ehlers Group’s nose for news led us to discover a tech-101 class being offered at our client’s community. Tech Buddy’s – which is now available via Zoom – has been a great way for residents to learn to master their …
