Senior Living Success Stories

Senior Recounts His World War II Survival in Documentary

A great way to generate publicity is tying an event or media pitch to a holiday or special event. The Ehlers Group used this method effectively when pitching a documentary, “I Am Victor Raab.” In honor of Yom HaShoah, The Palace Coral Gables premiered the film, highlighting the life of a resident who survived Kristallnacht, …

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COVID-19 Vaccine Clinics Begin at the Palace

The arrival of the first COVID-19 vaccines provided an opportunity for The Ehlers Group to secure media coverage for our clients.  We successfully pitched local and national media to cover The Palace Group’s vaccine clinics. In addition to receiving international coverage, photos of residents receiving the vaccine were used in countless publications across the globe.  …

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Residents Lend a Hand

The holidays are synonymous with giving back, and offer an opportunity to showcase the generosity of residents.  Our client, SpringRidge at Charbonneau in Oregon, has a very philanthropic group of residents calling the active retirement community home.  We worked with the community to interview a gentleman who donated clothing for victims of the wildfires for …

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Grandparents Attend Virtual Wedding

When The Palace Coral Gables residents Reva and Gerald Stein learned their first grandchild, Elissa Chakoff, was getting married, they were distraught knowing they could not attend due to COVID-19. The quick-thinking Social Director at The Palace at Coral Gables decided to bring the ceremony to the couple “virtually.” The Ehlers Group knew this event …

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Veterans Celebrated

Veterans Day provides a great opportunity for media coverage. The Ehlers Group worked with our clients in advance of the day, pitching local media on the importance of honoring veterans and remembering their sacrifices in defending our nation’s freedoms. Several media outlets in Collier County, Florida profiled resident-veterans at our client’s community, The Carlisle Naples. …

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