While preparing to write our client’s monthly social media content, we noticed an improv class had been added to the activity calendar. With our “nose for news,” we immediately reached out to the Activity Director to schedule an interview with improv class participants and the instructor. We drafted an article touting the success of the …
Watch out world! TikTok has a new star: Fran The Hip Gram! When we found out a resident at our client’s community had gone viral on TikTok, we knew it was a golden PR opportunity. In addition to USA Today, the Naples Daily News and Fox 4 Now, Fran The Hip Gram was recently featured …
Activities planned by a senior living community’s activity director can turn into amazing opportunities for publicity. Our client, The Palace at Weston, offers a fun art class for residents at the assisted living community. When we learned they were partnering with a charity for an intergenerational project, we notified the media. Residents’ artwork is being …
Residents Use Art to Give Give Back to Sick Children Read More »
The Ehlers Group successfully works with senior communities across the country – from Florida to Washington State. We have media relationships than span all 50 states and can create successful PR campaigns. We worked with La Siena, an active retirement community in Phoenix, Ariz., to promote their cycling competition, Tour de Zest. In addition to …
When a national senior living operator launched a portfolio-wide initiative, they tapped The Ehlers Group to generate media coverage. We worked with the corporate leadership as well as key communities to develop a newsworthy article that would pique the interest of reporters. The client was pleased with our successful PR campaign, including placement in McKnight’s …
When The Ehlers Group learned of a 95 year old resident at our client’s community who was teaching yoga, we knew it would be media gold! We met with June Blank and interviewed her to develop a media pitch which was distributed to local media. Our nose for news was right; she was interviewed by …
We find our clients can often miss great opportunities for media coverage. When we learned of a wedding taking place at The Palace at Coral Gables, we immediately contacted the local media. A bride in her 70s and a groom in his 80s made for great coverage! The newlyweds were interviewed by numerous outlets – …
Pets and children are always great ways to get the media’s attention. Our client, The Palace Gardens, hosted a pet therapy dog show to bring smiles to the faces of residents. We thought this would make a very cute story and pitched the event to local media. We were right! Both TV and print reporters …
The Ehlers Group has great relationships with media across the country and is often called upon by reporters working on stories. A reporter with The New York Times recently reached out to us for a story about seniors getting back to “normal” now that they were fully vaccinated. We handled the inquiry and worked with …
A great way to generate publicity is tying an event or media pitch to a holiday or special event. The Ehlers Group used this method effectively when pitching a documentary, “I Am Victor Raab.” In honor of Yom HaShoah, The Palace Coral Gables premiered the film, highlighting the life of a resident who survived Kristallnacht, …
Senior Recounts His World War II Survival in Documentary Read More »
