Senior Living Success Stories

Seniors Master The “Art” Of Giving Back

The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been creating artwork and selling them to raise money for back-to-school supplies for underserved children in the area. The event culminated with a back-to-school jam, where the students could meet their

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Pomp & Circumstance Celebrate Seniors’ Graduation

June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted a ceremony for graduates of the “Magical Community University.” Donned in their caps and gowns, each resident walked the red carpet to accept their certificate of Completion as the city’s

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Seniors Share Secrets to Aging Well

The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well.  After interviewing a group of residents at our client’s community, we noted they all credit exercise with staying active and independent. We developed a press release and distributed it to local media, resulting

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Memory Fades But Love Still Alive

Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have withstood the test of time.  We successfully pitched our client to the Miami NBC affiliate and what resulted was a deeply moving story capturing the couple’s love. You can view

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