The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been creating artwork and selling them to raise money for back-to-school supplies for underserved children in the area. The event culminated with a back-to-school jam, where the students could meet their …
Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, invited a resident to show off her personal collection of hats designed by her famous aunt, New York milliner Josephine Tripoli. We developed a media advisory highlighting the pieces on …
June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted a ceremony for graduates of the “Magical Community University.” Donned in their caps and gowns, each resident walked the red carpet to accept their certificate of Completion as the city’s …
Pomp & Circumstance Celebrate Seniors’ Graduation Read More »
With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many outfits her mother – living at our client’s community – wore to family gatherings. She created a memory quilt and, The Palace Renaissance helped with the unveiling which evoked many …
The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well. After interviewing a group of residents at our client’s community, we noted they all credit exercise with staying active and independent. We developed a press release and distributed it to local media, resulting …
The Ehlers Group works with a variety of senior living clients – from corporate entities and management companies to smaller, privately operated communities. When one of our corporate clients mentioned three of their communities had earned the prestigious ICAA NuStep Beacon Award for “Best in Wellness,” we knew it was an opportunity to toot their …
Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have withstood the test of time. We successfully pitched our client to the Miami NBC affiliate and what resulted was a deeply moving story capturing the couple’s love. You can view …
While preparing to write our client’s monthly social media content, we noticed an improv class had been added to the activity calendar. With our “nose for news,” we immediately reached out to the Activity Director to schedule an interview with improv class participants and the instructor. We drafted an article touting the success of the …
Watch out world! TikTok has a new star: Fran The Hip Gram! When we found out a resident at our client’s community had gone viral on TikTok, we knew it was a golden PR opportunity. In addition to USA Today, the Naples Daily News and Fox 4 Now, Fran The Hip Gram was recently featured …
Activities planned by a senior living community’s activity director can turn into amazing opportunities for publicity. Our client, The Palace at Weston, offers a fun art class for residents at the assisted living community. When we learned they were partnering with a charity for an intergenerational project, we notified the media. Residents’ artwork is being …
Residents Use Art to Give Give Back to Sick Children Read More »
