Senior Living Success Stories

Grandparents Take To Video Chat To Stay Connected

The Ehlers Group has worked with senior living communities across the country to create positive publicity during the coronavirus pandemic. From resident profiles to retirement communities adjusting to a “new normal,” our “nose for news” has made us a go-to resource for journalists. The Miami NBC affiliate recently profiled The Palace at Coral Gables’ use […]

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Caravan of Love Highlights Mother’s Day

The Ehlers Group continues to pitch interesting stories to the media in the midst of the coronavirus pandemic. When we learned a Miami-based client was hosting a Mother’s Day “Caravan of Love” parade, we knew it would generate media interest with its strong, heart-warming images. Florida senior living communities have been on “lock down” since

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Senior Living Residents Connect During Coronavirus

The coronavirus pandemic has the staff at senior living communities spread pretty thin. When a national operator reached out to The Ehlers Group to handle media inquiries, we worked closely with the corporate communications team, the community and reporters to field potential stories. Our extensive media experience enables us to work with reporters and journalists

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Serving up a Feast for First-responders

At a time when senior living communities are front and center in the news due to the coronavirus pandemic, it’s important to share your community’s positive stories. The Ehlers Group’s client, The Palace Group, recently thanked local police, firefighters and EMS workers for their hard work by providing a delicious lunch. We distributed post-event photos

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110th Birthday Celebration Amid Coronavirus Pandemic

The Ehlers Group’s clients continue to turn to us to garner publicity during the coronavirus pandemic. A resident at The Village at Sherman Oaks in California was celebrating her 110th birthday, and the community wanted to positively share her story while being mindful of social distancing precautions.  We coordinated media placement and even had her

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Internship a Win for Residents & Students

At The Ehlers Group, we’re always thinking of ways to get our clients positive publicity. When we learned about a client’s internship program with local high schools and colleges, we knew it had all the components of a great story! We interviewed the senior living community’s Program Director and coordinated a photoshoot with the interns.

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Seniors Get Their Big break

Lights, camera, action! Our client, The Carlisle Naples, partnered with a local acting troupe to provide acting classes for residents. We knew this new program had all the key components of a newsworthy story: seniors, older adults trying a new activity, a community partnership and documented health benefits! The Carlisle received excellent coverage, including this

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Oldest Marine from Pearl Harbor Attack Honored

The Ehlers Group has a “nose for news” and seeks out opportunities to tie residents’ stories to observances and celebrations!  As the 79th anniversary of the attack on Pearl Harbor approached, The Ehlers Group was charged with generating publicity for San Diego’s oldest surviving Marine. We wrote a detailed query letter, highlighting the resident’s rich

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