The Ehlers Group has a “nose for news” and seeks out opportunities to tie residents’ stories to observances and celebrations! As the 79th anniversary of the attack on Pearl Harbor approached, The Ehlers Group was charged with generating publicity for San Diego’s oldest surviving Marine. We wrote a detailed query letter, highlighting the resident’s rich …
Observances such as Veterans Day provide a wealth of opportunities for media coverage. Each October, The Ehlers Group begins making plans to offer our clients’ communities as resources for poignant veteran stories. From pitching female residents who were part of WAVES to highly decorated officers and POWs, we know what it takes to capture the …
The Ehlers Group’s “nose for news” can uncover a wealth of hidden PR opportunities! While at a client’s community for a meeting, we overheard an employee mention piano lessons. Delving a bit further, we discovered a resident at the senior living community was his instructor. What was dismissed as not being that important resulted in …
The Ehlers Group works closely with the Program Department at our clients’ communities to determine newsworthy activities and events. When we learned a group of seniors in their 80’s and 90’s were taking a boxing class at a local gym, we wrote and distributed a media alert to the press. It was a hit! Our …
In addition to working closely with the Program Director at our clients’ communities to uncover potential PR opportunities, The Ehlers Group also develops and conceptualizes newsworthy events that can be implemented. When Miami launched its first Navy Week, we encouraged our client, The Palace Coral Gables, to host a social for the visiting sailors. The …
The Ehlers Group works with clients from inception to occupancy, including the senior living community’s groundbreaking. There are numerous opportunities to generate publicity prior to the first residents moving in. We successfully worked with The Palace Group, a longtime client, to secure media coverage for their newest community, The Palace at Weston. To read more, …
We encounter the most fascinating residents at our clients’ communities. When we heard about an unusual mode of transportation being used by two residents at East Ridge at Cutler Bay, we quickly put on our “PR hats” to develop a story for the local paper. Seniors using Segway-inspired personal transporters was the talk of the …
Unusual Mode of Transportation at senior community Read More »
The Miami Herald recently featured the “Cookie Lady” in a 2-page spread. We met this resident while visiting our client, The Palace Coral Gables. She was graciously passing out her homemade cookies to everyone. We thought there could be a story here and there certainly was. This is what PR is all about! Check out …
Coral Gables TV recently featured our client’s Super Hero event. The Palace Coral Gables, a luxury senior living community in Florida, held a special event to honor residents who go far beyond what is expected by helping others within the community as well as in the City of Coral Gables and Miami-Dade County. Please click …
The Palace at Coral Gables Residents Honored for Heroism Read More »
The Ehlers Group successfully pitched The Carlisle’s Naples’ annual Summer Olympic Challenge to the Collier Citizen and Naples Daily News. The week-long competition at the retirement community pits neighbors against each other for bragging rights in a variety of events of varied skills. While events such as Foul Ball Shouting and Golf Putting challenge residents …
Senior Olympians: Retirement community residents compete in their own Summer Games Read More »
