Senior Housing Marketing Tips

Senior Communities Tap into Technology to Keep Residents Engaged

Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when leasing efforts resume. An example is The Palace Coral Gables, which has launched a virtual cabaret that illustrates “the show must go on” even during a coronavirus pandemic. To keep …

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Exit Interviews Offer Unmatched Customer Feedback

Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at your assisted living or continuing care community. What families think is invaluable to uncovering weak links and improving customer service. Of foremost importance is that an operator/management company use the …

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Senior Living Communities Need Competitive Shops

In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the wayside. We often hear comments such as “we don’t have any competitors”; “no one is like our community”; or “we simply don’t know”. More often than not, we’ll also hear, …

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What Do You Say After Hello?

Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. Regardless of the time of day, we hear sing-song voices projecting an overall lack of interest in handling the incoming telephone call and untrained personnel trying to provide information. At …

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Delegating Non-Sales Activities at Senior Living Communities

Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the services of The Ehlers Group would put them out of their jobs. It’s interesting to me that there is confusion in the differentiation between marketing and public relations from what …

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Senior Living Community Branding Adds Value

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer relationships which positively affect leasing and sales. In the acquisition of existing communities, it is vital to know how a community is perceived prior to purchase and in launching a …

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