Senior Housing Marketing Tips

Using the Art of Storytelling to Close Senior Housing Deals

The coronavirus has offered senior living communities marketing challenges that may be the silver lining of the pandemic. According to Jane O’Connor, business coach and trainer specializing in the 55+ housing industry, communities have had to rethink, retool and refine, especially in their marketing efforts. People are hesitant to make moving decisions and are concerned …

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Senior Housing Advertising During COVID-19

The new messages of advertising senior living communities in the coronavirus pandemic will need to be absolutely transparent, according to award-winning advertising consultant Rick Barrow. Rick shared his thoughts on the state of senior housing advertising during an episode of Pod-Pourri, The Ehlers Group’s podcast. He said creating messaging that resonates with families is critical …

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Social Director Shares Tips for Activities During COVID-19

When the coronavirus pandemic hit, one immediate change for senior living communities was activity programming. Residents needed to be confined to their apartments and couldn’t participate in group activities, and the community’s doors were shut to nonessential visitors.   Pamela Parker, Lifestyle Director for The Palace Coral Gables, viewed this as an opportunity to regroup and …

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Senior Communities Tap into Technology to Keep Residents Engaged

Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when leasing efforts resume. An example is The Palace Coral Gables, which has launched a virtual cabaret that illustrates “the show must go on” even during a coronavirus pandemic. To keep …

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Exit Interviews Offer Unmatched Customer Feedback

Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at your assisted living or continuing care community. What families think is invaluable to uncovering weak links and improving customer service. Of foremost importance is that an operator/management company use the …

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Senior Living Communities Need Competitive Shops

In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the wayside. We often hear comments such as “we don’t have any competitors”; “no one is like our community”; or “we simply don’t know”. More often than not, we’ll also hear, …

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