Senior Housing Marketing Tips

“Lunch & Learns” have become synonymous with senior living communities. Their intent can be educational and entertaining and offer opportunities for building new interest and renewing relationships with existing leads.   We recently worked with our client, The Palace Coral Gables, to make a Lunch & Learn educational, entertaining and memorable: “Lunch at La Mancha.” …

Lunch & Learns Build New Interest & Renew Relationships With Existing Leads Read More »

We want to demystify using social media for a senior living community. Well done social media is the most modern and effective way to give your community its personality. It can effectively keep in touch with potential residents, families and referral resources. Social media can keep them in the loop and informed in ways phone …

How to use a Social Media Content Calendar Read More »

The coronavirus has offered senior living communities marketing challenges that may be the silver lining of the pandemic. According to Jane O’Connor, business coach and trainer specializing in the 55+ housing industry, communities have had to rethink, retool and refine, especially in their marketing efforts. People are hesitant to make moving decisions and are concerned …

Using the Art of Storytelling to Close Senior Housing Deals Read More »

The new messages of advertising senior living communities in the coronavirus pandemic will need to be absolutely transparent, according to award-winning advertising consultant Rick Barrow. Rick shared his thoughts on the state of senior housing advertising during an episode of Pod-Pourri, The Ehlers Group’s podcast. He said creating messaging that resonates with families is critical …

Senior Housing Advertising During COVID-19 Read More »

When the coronavirus pandemic hit, one immediate change for senior living communities was activity programming. Residents needed to be confined to their apartments and couldn’t participate in group activities, and the community’s doors were shut to nonessential visitors.   Pamela Parker, Lifestyle Director for The Palace Coral Gables, viewed this as an opportunity to regroup and …

Social Director Shares Tips for Activities During COVID-19 Read More »

By Rick Barrow We have been creating cutting-edge marketing for senior living communities for the past decade. But everything we have been winning awards for yesterday is out the window today. Brainstorming the new message for 2021 and beyond, working with experts across the board, these are some of our early and important conclusions for senior …

Thoughts to Share with Senior Living Clients Read More »

Planning for the future is vital as senior living communities focus on future occupancy levels and new residents. A method worth exploring is the use of podcasts. To give you an idea of how these can be used, The Ehlers Group has launched “Pod-Pourri,” offering a wealth of information – from senior living industry experts …

The Ehlers Group Launches New Podcast Series Read More »