Senior Housing Marketing Tips

You found a remarkable resident story. The interview is complete. The photos are taken. The article is written. Now what? For many senior living organizations, that’s where the process ends. It shouldn’t. A well-told story represents far more than a single article or media pitch. It can become the foundation for your website, social media,

For those who work in senior living, the difference between assisted living and memory care may seem obvious. For prospective residents and their families, it often isn’t. Senior living professionals spend every day talking about independent living, assisted living, memory care and levels of support. It can be easy to forget that many consumers are

One of the biggest misconceptions in senior living marketing is that meaningful stories are hard to find. They’re not. In most communities, the stories are already there. The challenge isn’t creating them—it’s recognizing them. A resident mentoring local students. A chef using technology to rethink dining. A veteran returning to Washington through Honor Flight. A

“Lunch & Learns” have become synonymous with senior living communities. Their intent can be educational and entertaining and offer opportunities for building new interest and renewing relationships with existing leads.   We recently worked with our client, The Palace Coral Gables, to make a Lunch & Learn educational, entertaining and memorable: “Lunch at La Mancha.”

We want to demystify using social media for a senior living community. Well done social media is the most modern and effective way to give your community its personality. It can effectively keep in touch with potential residents, families and referral resources. Social media can keep them in the loop and informed in ways phone

The coronavirus has offered senior living communities marketing challenges that may be the silver lining of the pandemic. According to Jane O’Connor, business coach and trainer specializing in the 55+ housing industry, communities have had to rethink, retool and refine, especially in their marketing efforts. People are hesitant to make moving decisions and are concerned

The new messages of advertising senior living communities in the coronavirus pandemic will need to be absolutely transparent, according to award-winning advertising consultant Rick Barrow. Rick shared his thoughts on the state of senior housing advertising during an episode of Pod-Pourri, The Ehlers Group’s podcast. He said creating messaging that resonates with families is critical

When the coronavirus pandemic hit, one immediate change for senior living communities was activity programming. Residents needed to be confined to their apartments and couldn’t participate in group activities, and the community’s doors were shut to nonessential visitors.   Pamela Parker, Lifestyle Director for The Palace Coral Gables, viewed this as an opportunity to regroup and

By Rick Barrow We have been creating cutting-edge marketing for senior living communities for the past decade. But everything we have been winning awards for yesterday is out the window today. Brainstorming the new message for 2021 and beyond, working with experts across the board, these are some of our early and important conclusions for senior