We want to demystify using social media for a senior living community. Well done social media is the most modern and effective way to give your community its personality. It can effectively keep in touch with potential residents, families and referral resources. Social media can keep them in the loop and informed in ways phone …
The coronavirus has offered senior living communities marketing challenges that may be the silver lining of the pandemic. According to Jane O’Connor, business coach and trainer specializing in the 55+ housing industry, communities have had to rethink, retool and refine, especially in their marketing efforts. People are hesitant to make moving decisions and are concerned …
Using the Art of Storytelling to Close Senior Housing Deals Read More »
The new messages of advertising senior living communities in the coronavirus pandemic will need to be absolutely transparent, according to award-winning advertising consultant Rick Barrow. Rick shared his thoughts on the state of senior housing advertising during an episode of Pod-Pourri, The Ehlers Group’s podcast. He said creating messaging that resonates with families is critical …
When the coronavirus pandemic hit, one immediate change for senior living communities was activity programming. Residents needed to be confined to their apartments and couldn’t participate in group activities, and the community’s doors were shut to nonessential visitors. Pamela Parker, Lifestyle Director for The Palace Coral Gables, viewed this as an opportunity to regroup and …
Social Director Shares Tips for Activities During COVID-19 Read More »
By Rick Barrow We have been creating cutting-edge marketing for senior living communities for the past decade. But everything we have been winning awards for yesterday is out the window today. Brainstorming the new message for 2021 and beyond, working with experts across the board, these are some of our early and important conclusions for senior …
Planning for the future is vital as senior living communities focus on future occupancy levels and new residents. A method worth exploring is the use of podcasts. To give you an idea of how these can be used, The Ehlers Group has launched “Pod-Pourri,” offering a wealth of information – from senior living industry experts …
Unprecedented times are tapping the creative talents of senior living communities, and their innovation to engage residents’ sheltering-in-place will pay dividends for the future when leasing efforts resume. An example is The Palace Coral Gables, which has launched a virtual cabaret that illustrates “the show must go on” even during a coronavirus pandemic. To keep …
Senior Communities Tap into Technology to Keep Residents Engaged Read More »
Like the commercial that asks the question “what is it worth?” and the response is “priceless”; so is the value of positive publicity. For senior living communities (independent, assisted living, memory care and continuing care communities) the value of the printed word in an article has a 70% greater retention rate than advertising which is …
Want customer feedback for your senior living community? The best resource of customer feedback is a family who has had their family member living at your assisted living or continuing care community. What families think is invaluable to uncovering weak links and improving customer service. Of foremost importance is that an operator/management company use the …
Exit Interviews Offer Unmatched Customer Feedback Read More »
Our clients often ask us if their Facebook site is worthwhile as they don’t see a rapid increase in followers. To justify Facebook, you may want to consider research by the Pew Research Center on social networks and how the use of technology is related to social engagement. It’s interesting to learn that their research …
