Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has to be oriented around your “ideal” prospects’ needs and wants. Tip 1: Be sure you truly understand your potential customers Instead of “shooting from the hip”, Use demographic and psychographic …
Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented with marketing research tools that have far wider implications and can often assist with senior housing marketing. A technique we are finding opens the door to a wealth of information …
Focus Groups and Adult Daughters Reveal Great Marketing Insights Read More »
I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this resource. Since these listings for senior resources seem to appear first on an internet search, it seems logical that a potential customer would head there prior to calling a specific …
Placement Companies De-personalize Senior Housing Customers Read More »
With 2020 marketing budgets being planned for assisted living and continuing care communities across the country, your executive team may be considering the use of a PR firm. The comments may range from “We need some good PR for our community” to “We’re groundbreaking a new memory care community and we need some PR help.” …
Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their adult children. If a senior housing community is under construction, including these marketing strategies on a regular schedule generates a momentum as well as offers ideal opportunities to build waiting …
Look to PR and Events to Capture Senior Housing Sales Read More »
We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come to work and deal with prospective customers who come to your sales office but considering that a prospective referral resource or family member could be anywhere, scheduled outreach needs to …
Marketing Assessments Indicate Need for Senior Living Outreach Read More »
We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. The value of telephone mystery shop reveals much more than a sales person’s performance. It is a fly on the wall to a wealth of information. For example at a …
When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It means honing in on the basic skills and gaining the confidence to be better. This starts with the telephone relationship with customers. From the initial inquiry a family makes regarding …
Going Against Goliath: Tackling National Senior Housing Brands – Part II Read More »
Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing in assisted living and memory care are turning to the use of centralized call centers to handle incoming marketing calls. Someone is available 24/7 to handle revenue generating calls. What …
Going Against Goliath: Tackling National Senior Housing Brands – Part I Read More »
We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced to four lines from a page a half, they are equally disappointed. This is the public relations business and it is a business that is continually evolving. One of the …
