Senior Housing Marketing Tips

Senior Living Communities Need Competitive Shops

In the senior housing industry, marketing teams should know their competitors as well as their own community. Unfortunately, researching the competition often falls by the wayside. We often hear comments such as “we don’t have any competitors”; “no one is like our community”; or “we simply don’t know”. More often than not, we’ll also hear, …

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What Do You Say After Hello?

Since many senior housing communities are called first for information, our telephone mystery shopping inevitably points out weaknesses that occur from a community’s first hello. Regardless of the time of day, we hear sing-song voices projecting an overall lack of interest in handling the incoming telephone call and untrained personnel trying to provide information. At …

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Delegating Non-Sales Activities at Senior Living Communities

Recently, I have been talking to several sales directors and described some of the services our company provides. I was rebuffed and told using the services of The Ehlers Group would put them out of their jobs. It’s interesting to me that there is confusion in the differentiation between marketing and public relations from what …

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Senior Living Community Branding Adds Value

As competition grows among senior housing communities, it is very important that the brand image of a community is understood and used to build customer relationships which positively affect leasing and sales. In the acquisition of existing communities, it is vital to know how a community is perceived prior to purchase and in launching a …

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10 Tips on Creating a Senior Living Website

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has to be oriented around your “ideal” prospects’ needs and wants. Tip 1: Be sure you truly understand your potential customers Instead of “shooting from the hip”, Use demographic and psychographic …

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Focus Groups and Adult Daughters Reveal Great Marketing Insights

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented with marketing research tools that have far wider implications and can often assist with senior housing marketing. A technique we are finding opens the door to a wealth of information …

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Placement Companies De-personalize Senior Housing Customers

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this resource. Since these listings for senior resources seem to appear first on an internet search, it seems logical that a potential customer would head there prior to calling a specific …

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Look to PR and Events to Capture Senior Housing Sales

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their adult children. If a senior housing community is under construction, including these marketing strategies on a regular schedule generates a momentum as well as offers ideal opportunities to build waiting …

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Marketing Assessments Indicate Need for Senior Living Outreach

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come to work and deal with prospective customers who come to your sales office but considering that a prospective referral resource or family member could be anywhere, scheduled outreach needs to …

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