Senior Housing Marketing Tips

10 Tips on Creating a Senior Living Website

Having a senior living website is simply not enough. To ensure your online presence is engaging and ranked highly in search results, content and design has to be oriented around your “ideal” prospects’ needs and wants. Tip 1: Be sure you truly understand your potential customers Instead of “shooting from the hip”, Use demographic and psychographic …

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Focus Groups and Adult Daughters Reveal Great Marketing Insights

Many assisted living and continuing care communities rely on customer satisfaction surveys for feedback. While these certainly offer constructive information, their value can be supplemented with marketing research tools that have far wider implications and can often assist with senior housing marketing. A technique we are finding opens the door to a wealth of information …

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Placement Companies De-personalize Senior Housing Customers

I recently had an opportunity to use a senior housing placement company because I wanted to learn what customers experience if they would use this resource. Since these listings for senior resources seem to appear first on an internet search, it seems logical that a potential customer would head there prior to calling a specific …

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Look to PR and Events to Capture Senior Housing Sales

Public relations efforts, when coupled with events, offer continuing care and assisted living communities a great vehicle for attracting the senior housing customer and their adult children. If a senior housing community is under construction, including these marketing strategies on a regular schedule generates a momentum as well as offers ideal opportunities to build waiting …

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Marketing Assessments Indicate Need for Senior Living Outreach

We often surface that assisted living communities and continuing care communities are weak in their outreach during our marketing assessments. It’s certainly easier to come to work and deal with prospective customers who come to your sales office but considering that a prospective referral resource or family member could be anywhere, scheduled outreach needs to …

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Going Against Goliath: Tackling National Senior Housing Brands – Part II

When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It means honing in on the basic skills and gaining the confidence to be better. This starts with the telephone relationship with customers. From the initial inquiry a family makes regarding …

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Going Against Goliath: Tackling National Senior Housing Brands – Part I

Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing in assisted living and memory care are turning to the use of centralized call centers to handle incoming marketing calls. Someone is available 24/7 to handle revenue generating calls. What …

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