We are often asked by management at senior living communities why they should invest in telephone mystery shopping a sales team if sales are satisfactory. The value of telephone mystery shop reveals much more than a sales person’s performance. It is a fly on the wall to a wealth of information. For example at a …
When you learn your assisted living community is going up against the national brands of the senior housing industry, how do you tackle the competition? It means honing in on the basic skills and gaining the confidence to be better. This starts with the telephone relationship with customers. From the initial inquiry a family makes regarding …
Going Against Goliath: Tackling National Senior Housing Brands – Part II Read More »
Your senior housing community may be going up against the Goliaths when it comes to incoming marketing calls. The national brands of senior housing communities specializing in assisted living and memory care are turning to the use of centralized call centers to handle incoming marketing calls. Someone is available 24/7 to handle revenue generating calls. What …
Going Against Goliath: Tackling National Senior Housing Brands – Part I Read More »
We hear the lament from clients when a press release doesn’t receive the attention the client felt it deserved. When a press release is reduced to four lines from a page a half, they are equally disappointed. This is the public relations business and it is a business that is continually evolving. One of the …
Marketing senior living communities including assisted living and memory care communities to potential new residents takes extra special efforts. We always remind our clients that their customers aren’t sitting by the telephone with their suitcases packed and waiting to move. Here are ten useful tips: Know thyself. It’s critical to assess the first impressions a …
Revitalizing Leasing and Sales in Senior Living Communities Read More »
Since the majority of inquiries to a senior housing community usually are made by telephone either before or after researching on the web, one of the services of The Ehlers Group offers is telephone and internet mystery shopping. Consistently, we find—from a consumer’s perspective—it is very difficult to compare one community to another especially when asking about …
Assisted living and continuing care communities often miss opportunities for publicity through achieving awards. We often here the submission process may be time consuming but the benefits far outweigh the investment. A valuable resource of a public relations company is their ability to research potential awards and handle submissions. The Ehlers Group often writes submissions …
In marketing a senior living community (independent, assisted living and continuing care), we often find that if you look at a website or read a community’s brochure, it seems they are all saying the same thing. In our competitive shops which compile community brochures, for the most part they look the same. Communities offer resort-style …
Senior Living Communities: What Are You Selling? Read More »
When we are doing competitive reviews of senior living communities such as assisted living, memory care and senior apartment communities, we tour many communities. Many look very similar and certainly offer the same in amenities and services. While some are newer and glitzier, more sophisticated and contemporary, others are showing their age and lack appeal. …
Senior Living Communities Need to Find their Differences Read More »
Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition. And that’s exactly what we want to be-one step ahead of the others. Attracting media attention, …
