Everyone, including residents, likes to see their senior living community featured in the media. Newspaper coverage is great for SEO (search engine optimization) and comes across as third party endorsement, allowing the community to stand out from the competition. And that’s exactly what we want to be-one step ahead of the others. Attracting media attention, …
Many of our assisted living and continuing care communities have marketing assessments undertaken when communities are readying for the holidays. We’ve seen some senior living communities beautifully decorated while others seem uninspired and are not age appropriate. We thought it may be useful to pass along some tips: If you are decorating your community, it …
Getting Holiday Ready: Tips for Marketing Senior Housing Read More »
While October ushers in fall, the end of daylight savings and Halloween, it’s also budget season. Developing marketing budgets was not my favorite job responsibility while I was vice president of marketing at Levitt Homes but over the course of time, budgets became easier to plan because there was historical data to draw upon and …
Ten Budget Line Items to Include When Forecasting Your Budget Read More »
A recent community tour illustrates the value of marketing assessments—one of the services The Ehlers Group provides. Our client wanted to tour new assisted living and memory care communities to see new architectural design trends, interior features as well as any innovation in the industry. Touring communities in different areas of the country offers this …
Assessments of Value in Marketing Senior Housing Read More »
Frequently, we are asked by a potential client why they really need a blog. While it’s difficult to quantify a specific number of sales in senior living communities and continuing care communities to a blog, we do know that blogs keep websites alive and well. Google and other search engines like frequent blogs so when …
We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive. Here are some tips: Residents must agree in advance to have their …
Senior Living Advertising Tips: Residents as Models Read More »
Want to undertake a marketing assessment for your retirement community–from independent and assisted living to a memory care or life plan community? One of the first steps is to critique incoming telephone calls. This is critical. I can’t begin to tell you how much money is potentially lost at one of the initial customer contacts. …
First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone working at a senior living community, whether an assisted living, memory care or life plan community, makes first impressions and affects a community’s success. In a new book, “Presence”, Amy Cuddy, a …
First Impressions Affect Your Senior Living Community’s Success Read More »
