We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive. Here are some tips: Residents must agree in advance to have their …
Senior Living Advertising Tips: Residents as Models Read More »
Want to undertake a marketing assessment for your retirement community–from independent and assisted living to a memory care or life plan community? One of the first steps is to critique incoming telephone calls. This is critical. I can’t begin to tell you how much money is potentially lost at one of the initial customer contacts. …
First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone working at a senior living community, whether an assisted living, memory care or life plan community, makes first impressions and affects a community’s success. In a new book, “Presence”, Amy Cuddy, a …
First Impressions Affect Your Senior Living Community’s Success Read More »
