Senior Housing Marketing Tips

Senior Living Advertising Tips: Residents as Models

We are often asked if a senior living community can use their residents as models for advertising and brochures. It’s a worthwhile discussion and certainly a solution worth considering. Stock photos of seniors tend to look similar and professional models are very expensive. Here are some tips: Residents must agree in advance to have their …

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First Impressions Affect Your Senior Living Community’s Success

First impressions are so important. Not only are we making them about others, it’s vice versa as people make first impressions about us too. Everyone working at a senior living community, whether an assisted living, memory care or life plan community, makes first impressions and affects a community’s success. In a new book, “Presence”, Amy Cuddy, a …

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