A balance class at The Carlisle Naples became an opportunity to shine a light on an issue affecting millions of older adults: fall prevention. By connecting the community’s ongoing wellness programming with Falls Prevention Awareness Month, The Ehlers Group developed a timely story that resulted in television coverage on WGCU/PBS.
Opportunity
The Carlisle Naples offers residents a variety of fitness and wellness opportunities, including a balance class designed to help improve strength, stability and confidence. With Falls Prevention Awareness Month observed in September, The Ehlers Group recognized an opportunity to connect an existing community program with a timely health and wellness topic relevant to older adults throughout Southwest Florida.
Strategy
Rather than simply pitching the class as a community activity, The Ehlers Group positioned it within the broader conversation about fall prevention and healthy aging. The pitch offered the media an opportunity to see residents participating in the class while speaking with Chris Williams about practical ways older adults can improve balance and reduce their risk of falls.
Results
WGCU/PBS visited The Carlisle Naples and featured the balance class as part of its coverage of fall prevention. The segment showed residents participating in the class and provided viewers with useful information while showcasing The Carlisle’s commitment to helping residents remain active and engaged.
Why This Story Worked
The strongest senior living stories often connect what is happening inside a community with issues that matter to a much larger audience. Fall prevention affects older adults and families everywhere. By pairing a timely health topic with residents actively working to improve their balance and strength, The Ehlers Group turned an ongoing wellness class into a relevant news story.
Watch the WGCU/PBS feature here. The Carlisle Naples segment begins at 20:25.