In addition to working closely with the Program Director at our clients’ communities to uncover potential PR opportunities, The Ehlers Group also develops and conceptualizes newsworthy events that can be implemented.
When Miami launched its first Navy Week, we encouraged our client, The Palace Coral Gables, to host a social for the visiting sailors. The active retirement community held a grand event, complete with live entertainment and a meet and greet with residents. In addition to media coverage (click here to read the article), the community earned a prestigious NAHB Best of 55+ Housing Award in the “Best Sales or Marketing Event Category!