When students from the Community School of Naples visited The Carlisle Naples, an afternoon of conversation and shared experiences became an opportunity to highlight the lasting value of intergenerational relationships. By focusing on the meaningful connections formed between residents and students, The Ehlers Group secured positive media coverage that showcased the community’s vibrant culture.
Opportunity
The Carlisle Naples welcomed students from the Community School of Naples for an intergenerational visit centered on conversation, learning, and shared experiences. We recognized an opportunity to demonstrate how meaningful connections across generations enrich residents’ lives while challenging common perceptions of senior living.
Strategy
Rather than promoting the visit as a one-time event, we positioned it as a story about purpose, lifelong learning, and the mutual benefits of intergenerational engagement. The media outreach emphasized authentic conversations and the lasting impact these experiences have on both residents and students.
Results
The story received local media coverage, highlighting The Carlisle Naples’ commitment to creating meaningful experiences that connect residents with the broader community.
Why This Story Worked
Intergenerational stories resonate because they reveal genuine human connection. By focusing on the relationships that developed—not simply the visit itself—the story illustrated how senior living communities create opportunities for purpose, learning, and belonging across generations.
Read the full story here.