The holidays are synonymous with giving back, and offer an opportunity to showcase the generosity of residents.
Our client, SpringRidge at Charbonneau in Oregon, has a very philanthropic group of residents calling the active retirement community home.
We worked with the community to interview a gentleman who donated clothing for victims of the wildfires for a feel-good article capturing the spirit of the season.
We wrote the article and submitted it to the paper, rather than pitching it via a media alert. With thinning budgets, papers are often very grateful to receive a fully written piece – freeing up their reporters.
To read the article, please click here.