Services
Senior living is all we do. For more than three decades, we’ve partnered with communities across the country to support new developments, reposition existing communities and help organizations communicate more effectively at every stage of growth.
As a boutique firm, we provide experienced, hands-on support tailored to your goals. Choose the services you need or rely on us as an extension of your team with a comprehensive communications and marketing program that helps your community earn trust, enhance its reputation and stay top of mind when families are making one of life’s most important decisions.
Our strategic communications services help senior living communities increase visibility, build credibility and strengthen trust with prospective residents, families and referral sources. By combining media relations, resident storytelling, thought leadership and targeted communications, we help ensure your community’s reputation reflects the quality of the experience you provide—supporting marketing efforts and future occupancy goals.
Our expertise includes:
- Strategic communications planning
- Public relations and media relations
- Resident storytelling
- Executive thought leadership
- Crisis communications
- Social media management
- Newsletter and content development
- Sales and marketing communications support
- Event promotion and media outreach
Earn Media. Build Credibility
Senior Living Public Relations & Media Relations
We uncover the stories that make senior living communities newsworthy and connect them with the right media. From remarkable residents and innovative programs to community milestones and special events, we know what captures attention and turns great stories into meaningful media coverage.
Our public relations services are designed to build credibility and visibility through earned media. We develop story ideas, pitch the media, coordinate interviews, and manage every detail to maximize coverage in television, newspapers, magazines, online publications, and industry media.
Whether you need ongoing public relations support or help with a single opportunity, The Ehlers Group can work alongside your existing marketing team or agency. We support individual communities as well as multi-community organizations, and can step in for a specific project, media opportunity or story without requiring a portfolio-wide engagement.
For more than 30 years, The Ehlers Group has helped senior living communities earn local, regional and national media attention. Our team identifies the human stories, expert perspectives, community programs and timely angles that can turn everyday activity within a senior living community into compelling earned media opportunities.
We also prepare award submissions that showcase your community’s achievements and industry leadership. Our clients have earned recognition from organizations including NAHB, Senior Housing News, and WTWH Media.
Events
Events that Bring People Together
Events create opportunities for prospective residents, families and referral partners to experience your community firsthand. From educational seminars and grand openings to celebrations and special programs, meaningful events help build relationships and showcase your community’s culture.
We provide strategic event support – from planning and promotion to media outreach, invitations, social media and day-of coordination – helping every event achieve its full potential.
Crisis Communications
Protecting Trust
A crisis can happen without warning, but preparation makes all the difference. The Ehlers Group helps senior living communities develop crisis communication plans and respond with clear, timely and compassionate messaging.
From communicating with residents, families and employees to working with the media, we help your team navigate difficult situations with confidence while protecting your community’s reputation and maintaining trust.
Marketing Assessments
See Your Community Through Their Eyes
Our Marketing Assessment provides an objective look at the experience prospective residents and families have with your community. We identify strengths, uncover opportunities for improvement, and evaluate the effectiveness of your initial sales experience.
Our assessment may include mystery shopping, competitive evaluations, interviews with referral sources, and focus groups with residents and families. The result is candid feedback that helps strengthen the customer experience and identify opportunities for growth.
We translate our findings into practical recommendations and a strategic action plan designed to strengthen marketing, enhance the sales experience, and support long-term occupancy goals.
Communications Audit
Strengthen Every Message
A Communications Audit provides a comprehensive review of your marketing and communications materials, helping identify strengths, uncover opportunities, and ensure your messaging is clear, consistent and aligned with your goals.
We evaluate your website, advertising, brochures, social media, newsletters, direct mail, prospect communications and other marketing materials to determine what’s working and where improvements can be made.
The result is a clear set of practical recommendations to strengthen your messaging, improve consistency across every communication channel, and better position your community in a competitive marketplace.
Telephone Mystery Shops
Learn What Prospects Experience
Our telephone mystery shops provide an objective evaluation of your community’s first impression and compare your sales experience with that of your competitors. The insights help identify strengths, uncover missed opportunities, and improve conversion.
Each mystery shop evaluates the quality of the initial interaction, responsiveness, product knowledge, follow-up, and overall customer experience. We also compare pricing, services, incentives, and availability to provide meaningful competitive insights.
Every assessment includes a detailed evaluation with clear, actionable recommendations to strengthen your sales process, enhance customer service, and improve the prospect experience.
Focus Groups & Customer Satisfaction Interviews
Understand What Matters Most
Focus groups and customer satisfaction interviews provide direct insight into how prospective residents, current residents, and families perceive your community. These conversations uncover valuable feedback that helps strengthen the customer experience and guide better business decisions.
Whether evaluating a new community, improving resident satisfaction, or understanding why residents move out, we gather honest, actionable insights that identify strengths, reveal opportunities, and support continuous improvement.
Our experienced facilitators create an open, comfortable environment that encourages candid feedback. We translate what we learn into practical recommendations your team can use to enhance communications, strengthen relationships, and improve the overall resident experience.
Podcasting
Conversations That Build Connections
Podcasts offer a powerful way to showcase your community through authentic conversations with residents, team members, industry experts, and special guests. They help build credibility, strengthen relationships, and give prospective residents and families a deeper understanding of your community’s culture.
The Ehlers Group develops professionally produced podcast series from concept to distribution. We handle planning, interviewing, recording, editing, branding, and promotion—making it easy to add engaging, high-quality content to your communications strategy.
Each episode can be shared across major podcast platforms, embedded on your website, featured in newsletters, promoted through social media, and repurposed into short video and audio clips to extend your reach.
Our six-episode podcast series, “Visionary,” “Top Dog” or “Ambassador,” provides an example of how your community can effectively develop a successful podcast campaign:
6-episode series geared for senior living communities under construction, also known as “blue sky”
Founder/Developer/Owner
Discuss vision behind the community and what will make it unique and different from other senior living communities.
Architect
Questions focus on the community’s architectural design (i.e. use of natural light, traffic flow of public spaces, and any unique design features).
Interior Designer
Interior designer shares an overview of the community’s interior spaces, inspiration for the community, etc.
Architect and/or Director of Marketing
Episode focuses on floor plans, universal design features and unique aspects of the community.
General Manager
Share General Manager/Executive Director’s background and address the special training the staff undergoes.
Management Company
Management company discusses special proprietary programs and their benefits to the residents’ lifestyle.
6-episode series geared for senior living communities that are operational with residents
This series can highlight the managers who play key roles in the community and who residents would enjoy learning about such as the General Manager, Executive Chef, Director of Nursing and Activity Director. As a prospective resident or family member, learning more about these people offers an opportunity to get to know more about them, understand their roles and build trust.
Sample: General Manager/ Executive Director
Get to know the Executive Director by leaning about their background, expertise managing the community and special training staff undergoes.
6-episode series spotlights fascinating stories about residents who live at the community
In this series, residents can share their achievements and discuss how they decided to move to the community.
Sample: Resident Council President
Show prospective residents they have a voice in the community by sharing how community is governed, role of residents’ council, volunteer opportunities, etc.
Sample: Community Residents & Moving
Episode explores how someone tackled their move after they made the decision to select the community.
Click below to listen to samples of a few senior living communities’ podcasts and learn how residents and team members tell their stories.
Call us today at 954-726-9228 or email Info@TheEhlersGroup.com to learn how podcasts can engage current and prospective residents and their families.
Social Media
Strategic. Authentic. Engaging.
The Ehlers Group creates strategic social media content that reflects your community’s personality, engages prospective residents and families, and strengthens your online presence. From resident stories and community events to thought leadership and reputation management, we help you stay visible, relevant and authentic.
Facebook
Facebook remains one of the most effective platforms for connecting with prospective residents, families and referral sources. We create engaging, on-brand content that showcases resident life, celebrates your team and highlights what makes your community unique.
Reputation Management
Every review deserves a thoughtful response. We investigate each situation and craft professional replies that reflect your community’s values, strengthen relationships and help protect your reputation.
Blog Articles
Fresh, relevant content keeps your website active, improves search visibility and gives prospective residents and families another reason to engage with your community.
We create timely, informative blog articles tailored to your audience – from lifestyle and wellness to resident stories and educational resources. Every article is written to reinforce your expertise while supporting your overall communications strategy.