A simple afternoon of board games between residents and local students became an opportunity to showcase the value of intergenerational engagement. By identifying the broader story, The Ehlers Group secured both national and local media coverage that highlighted the impact of meaningful connections across generations.
Opportunity
Residents and local students came together over classic board games, creating opportunities for conversation, laughter, and shared learning. We recognized the event as more than a community activity—it was an opportunity to highlight the social and emotional benefits of intergenerational programming.
Strategy
Rather than focusing on the games themselves, we positioned the story around the meaningful relationships formed between older adults and younger generations. We developed the media angle and coordinated outreach that appealed to both senior living trade media and local news outlets.
Results
The story was featured nationally in McKnight’s Senior Living and also earned local coverage in Florida Weekly, expanding the reach of the community’s innovative programming and reinforcing the value of intergenerational engagement.
Why This Story Worked
Intergenerational stories resonate because they challenge stereotypes and remind audiences that meaningful relationships have no age limits. By focusing on the connections formed—not the activity itself—we transformed a simple event into a story with both national and local appeal.
Read the original articles here: McKnight’s Senior Living and Florida Weekly.