Seniors Master The “Art” Of Giving Back
The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been …
1930s Hats on Display
Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, …
Pomp & Circumstance Celebrate Seniors’ Graduation
June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted …
Quilt of Memory Brings Joy
With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many …
Seniors Share Secrets to Aging Well
The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well. After interviewing a …
“Best in Wellness”
The Ehlers Group works with a variety of senior living clients – from corporate entities and management companies to smaller, privately operated communities. When one …
Memory Fades But Love Still Alive
Valentine’s Day is always a great opportunity to generate positive news coverage. Senior living communities are chock full of love stories and marriages that have …
Learning the Joy of Improv
While preparing to write our client’s monthly social media content, we noticed an improv class had been added to the activity calendar. With our “nose …
Grandma Goes Viral on TikTok
Watch out world! TikTok has a new star: Fran The Hip Gram! When we found out a resident at our client’s community had gone viral …
Residents Use Art to Give Give Back to Sick Children
Activities planned by a senior living community’s activity director can turn into amazing opportunities for publicity. Our client, The Palace at Weston, offers a fun …
Seniors Pedal Against Ageism
The Ehlers Group successfully works with senior communities across the country – from Florida to Washington State. We have media relationships than span all 50 …
Tour de Zest Keeps Seniors Moving
When a national senior living operator launched a portfolio-wide initiative, they tapped The Ehlers Group to generate media coverage. We worked with the corporate leadership …