It’s not every day one turns 100! And, when it’s done with exuberance and grace, it’s even more special – and media-worthy!  A Palace at Coral ...

The Ehlers Group worked closely with our client, The Palace Coral Gables, for a signature event that celebrated its 10th anniversary. “Walk the Mile” was ...

The Ehlers Group has successfully worked with a variety of communities, including memory care. We suggested our client take residents to the local Build-a-Bear Workshop ...

Older adults are living longer than ever before! While every resident’s story is important and valuable, it is important to pitch media stories of active ...

When a granddaughter wanted to make her grandmother – a resident at our client’s community – part of her special day, it was only fitting ...

Intergeneration programs always pique the interest of reporters. When tied to a holiday or special event, there is even more opportunity for a successful pitch. ...

Unique opportunities and programs are great for enticing the media. The Social Director at our client’s memory care community created the first-ever baseball team, inviting ...

When a resident mentioned during an interview that he reconnected with his Navy buddy at our client’s senior living community, we knew there was an ...

The media continues to be enticed by intergenerational programs. Our clients found National Adopt a Grandparent Day to be the perfect forum to bring together ...

The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been ...

Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, ...