The Ehlers Group has successfully worked with a variety of communities, including memory care. We suggested our client take residents to the local Build-a-Bear Workshop …

Older adults are living longer than ever before! While every resident’s story is important and valuable, it is important to pitch media stories of active …

When a granddaughter wanted to make her grandmother – a resident at our client’s community – part of her special day, it was only fitting …

Intergeneration programs always pique the interest of reporters. When tied to a holiday or special event, there is even more opportunity for a successful pitch. …

Unique opportunities and programs are great for enticing the media. The Social Director at our client’s memory care community created the first-ever baseball team, inviting …

When a resident mentioned during an interview that he reconnected with his Navy buddy at our client’s senior living community, we knew there was an …

The media continues to be enticed by intergenerational programs. Our clients found National Adopt a Grandparent Day to be the perfect forum to bring together …

The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been …

Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, …

June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted …

With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many …

The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well.  After interviewing a …