Stuffed With Love

The Ehlers Group has successfully worked with a variety of communities, including memory care. We suggested our client take residents to the local Build-a-Bear Workshop …

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104th Birthday Celebration

Older adults are living longer than ever before! While every resident’s story is important and valuable, it is important to pitch media stories of active …

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A Royal Wedding

When a granddaughter wanted to make her grandmother – a resident at our client’s community – part of her special day, it was only fitting …

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Intergenerational Chinese New Year

Intergeneration programs always pique the interest of reporters. When tied to a holiday or special event, there is even more opportunity for a successful pitch. …

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Seniors Batter Up!

Unique opportunities and programs are great for enticing the media. The Social Director at our client’s memory care community created the first-ever baseball team, inviting …

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Veterans Reconnect

When a resident mentioned during an interview that he reconnected with his Navy buddy at our client’s senior living community, we knew there was an …

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Adopt a Grandparent

The media continues to be enticed by intergenerational programs. Our clients found National Adopt a Grandparent Day to be the perfect forum to bring together …

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Seniors Master The “Art” Of Giving Back

The media loves stories of older adults volunteering or giving back, especially to the younger generation. Residents at our client’s assisted living community have been …

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1930s Hats on Display

Tapping into residents’ former careers and current hobbies is a great way to begin brainstorming potential media-worthy events. For example, our client, The Carlisle Naples, …

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Pomp & Circumstance Celebrate Seniors’ Graduation

June is a great time to piggyback on all the high school and college graduation news stories. Our client, The Palace at Weston, recently hosted …

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Quilt of Memory Brings Joy

With our “nose for news,” we discovered a touching story of an adult daughter who came up with a creative way to preserve the many …

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Seniors Share Secrets to Aging Well

The residents at senior living communities are often an inspiration to others and have amazing tips, advice and secrets for aging well.  After interviewing a …

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